GRIN vs Influencer Hero:Which is more popular?
In September 2026, Influencer Hero had more branded searches than GRIN among influencer outreach platforms worldwide. Influencer Hero had about 2,410 branded searches, while GRIN had 720. Influencer Hero made up 2.5% of all influencer outreach platform searches we track, and GRIN accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about influencer outreach platforms, GRIN appeared in three of the five answers and Influencer Hero in two. GRIN and Influencer Hero were each mentioned first in two of the four answers.
Who do people search for more?
Influencer Hero, about 3 searches for every 1 for GRIN
Who does AI mention more?
GRIN, mentioned in 3 of 5 answers, Influencer Hero in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top influencer outreach platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GRIN was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Influencer Hero was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. GRIN and Influencer Hero were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Modash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Upfluence4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- GRIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HypeAuditor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Influencer Hero2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Cirqle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Creator.co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MightyScout0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
impulze.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about influencer outreach platforms
5 answers
Asked ChatGPT
“Which influencer outreach tool should I use?”
Asked ChatGPT
“What are the best influencer outreach tools?”
Asked ChatGPT
“What's the best influencer outreach tool for creator outreach and replies?”
Searched Google, AI Overview
“influencer outreach tool”
Searched Google, AI Overview
“best influencer outreach”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is GRIN or Influencer Hero more popular in search?
This chart shows how often people search Google for GRIN and Influencer Hero by name. Each line represents a brand's share of searches for all ten influencer outreach platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Influencer Hero, GRIN. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modash | HypeAuditor | Upfluence | Influencer Hero | The Cirqle | Creator.co | GRIN | MightyScout | impulze.ai |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 41.7% | 23% | 3.1% | 1.3% | 1.6% | 0.61% | 0.61% | 0.22% |
| Nov 2025 | 28.2% | 42.1% | 23.2% | 2.5% | 1.1% | 1.6% | 0.61% | 0.5% | 0.22% |
| Dec 2025 | 31.9% | 39% | 21.6% | 2.8% | 1.3% | 2.1% | 0.57% | 0.57% | 0.16% |
| Jan 2026 | 36.4% | 36.4% | 20.4% | 2.7% | 1.2% | 1.6% | 0.53% | 0.53% | 0.19% |
| Feb 2026 | 32.1% | 39.3% | 22.3% | 2.3% | 1.3% | 1.4% | 0.57% | 0.57% | 0.13% |
| Mar 2026 | 36.3% | 36.3% | 20.6% | 2.7% | 1.4% | 1.6% | 0.53% | 0.43% | 0.19% |
| Apr 2026 | 35.6% | 35.6% | 22.6% | 2.6% | 1.1% | 1.6% | 0.52% | 0.34% | 0.12% |
| May 2026 | 39.2% | 39.2% | 15.3% | 2.3% | 1.5% | 1.4% | 0.57% | 0.38% | 0.13% |
| Jun 2026 | 40.6% | 33.1% | 18.2% | 2.9% | 1.9% | 1.8% | 0.72% | 0.59% | 0.14% |
| Jul 2026 | 45.4% | 30.4% | 16.7% | 2.7% | 2.2% | 1.4% | 0.66% | 0.54% | 0.1% |
| Aug 2026 | 42.1% | 34.4% | 15.6% | 2.5% | 2.5% | 1.5% | 0.75% | 0.5% | 0.11% |
| Sep 2026 | 42% | 34.3% | 15.4% | 2.5% | 2.5% | 1.9% | 0.75% | 0.5% | 0.11% |
How has the GRIN and Influencer Hero comparison changed over the last 12 months?
3 findings
- Influencer Hero was ahead of GRIN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GRIN’s share of searches among influencer outreach platforms worldwide moved from 0.61% to 0.75%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, Influencer Hero’s share of searches among influencer outreach platforms worldwide moved from 3.1% to 2.5%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
How did search popularity change for influencer outreach platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Influencer Hero worldwide fell 33.4% over 12 measured months, from 3.6K to 2.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using GRIN’s and Influencer Hero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GRIN
1 branded search term
- grin influencer
Influencer Hero
2 branded search terms
- influencer hero
- influencerhero
Other head-to-heads among influencer outreach platforms
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