HypeAuditor vs Upfluence:Which is more popular?
In September 2026, HypeAuditor had more branded searches than Upfluence among influencer discovery platforms worldwide. HypeAuditor had about 33,100 branded searches, while Upfluence had 14,900. HypeAuditor made up 24.3% of all influencer discovery platform searches we track, and Upfluence accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about influencer discovery platforms, both HypeAuditor and Upfluence appeared in all five answers. HypeAuditor was mentioned before Upfluence in every answer.
Who do people search for more?
HypeAuditor, about 2 searches for every 1 for Upfluence
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
HypeAuditor, named ahead of Upfluence in every answer
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Top influencer discovery platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both HypeAuditor and Upfluence showed up in all five answers. HypeAuditor was listed before Upfluence in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Modash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- HypeAuditor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Upfluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Collabstr3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aspire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about influencer discovery platforms
5 answers
Asked ChatGPT
“Which influencer discovery platform should I use?”
Asked ChatGPT
“What are the best influencer discovery platforms?”
Asked ChatGPT
“What's the best influencer discovery platform for finding the right creators?”
Searched Google, AI Overview
“influencer discovery platform”
Searched Google, AI Overview
“influencer vetting tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HypeAuditor or Upfluence more popular in search?
This chart shows how often people search Google for HypeAuditor and Upfluence by name. Each line represents a brand's share of searches for all six influencer discovery platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for HypeAuditor, Upfluence. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modash | HypeAuditor | Collabstr | CreatorIQ | Upfluence | Aspire |
|---|---|---|---|---|---|---|
| Oct 2025 | 19.5% | 28.7% | 19.2% | 15.7% | 15.8% | 1.1% |
| Nov 2025 | 21.4% | 31.4% | 17.2% | 11.5% | 17.3% | 1.2% |
| Dec 2025 | 24% | 28.9% | 19.3% | 10.5% | 16% | 1.3% |
| Jan 2026 | 27.8% | 27.4% | 18.3% | 10% | 15.3% | 1.3% |
| Feb 2026 | 23.9% | 28.7% | 19.2% | 10.5% | 16.3% | 1.3% |
| Mar 2026 | 27.8% | 27.2% | 18.2% | 10% | 15.5% | 1.4% |
| Apr 2026 | 27.4% | 26.7% | 17.8% | 9.8% | 17% | 1.4% |
| May 2026 | 30.3% | 29.7% | 16.3% | 10.9% | 11.6% | 1.2% |
| Jun 2026 | 29.6% | 23.7% | 19.4% | 13% | 13% | 1.3% |
| Jul 2026 | 32.5% | 21.3% | 21.3% | 11.7% | 11.7% | 1.4% |
| Aug 2026 | 29% | 23.2% | 23.2% | 12.7% | 10.6% | 1.3% |
| Sep 2026 | 30.2% | 24.3% | 19.9% | 13.3% | 10.9% | 1.5% |
How has the HypeAuditor and Upfluence comparison changed over the last 12 months?
3 findings
- HypeAuditor was ahead of Upfluence in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HypeAuditor’s share of searches among influencer discovery platforms worldwide moved from 28.7% to 24.3%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Upfluence’s share of searches among influencer discovery platforms worldwide moved from 15.8% to 10.9%, and its estimated monthly branded searches moved from 27.2K to 14.9K.
How did search popularity change for influencer discovery platforms worldwide in September 2026?
2 changes
In September 2026, HypeAuditor overtook Collabstr to rank 2nd among influencer discovery platforms worldwide, with 24.3% of the searches.
Estimated monthly branded searches for Upfluence worldwide fell 45.3% over 12 measured months, from 27.2K to 14.9K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using HypeAuditor’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HypeAuditor
2 branded search terms
- hype auditor
- hypeauditor
Upfluence
2 branded search terms
- upfluence
- upfluence influencer marketing
Other head-to-heads among influencer discovery platforms
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