CreatorIQ vs Modash:Which is more popular?
In September 2026, Modash had more branded searches than CreatorIQ among influencer discovery platforms worldwide. Modash had about 41,200 branded searches, while CreatorIQ had 18,100. Modash made up 30.2% of all influencer discovery platform searches we track, and CreatorIQ accounted for 13.3%. When we asked ChatGPT and Google AI Overviews about influencer discovery platforms, Modash appeared in all five answers and CreatorIQ in three. Modash was mentioned before CreatorIQ in every answer.
Who do people search for more?
Modash, about 2 searches for every 1 for CreatorIQ
Who does AI mention more?
Modash, mentioned in every answer we collected
Who does AI recommend more?
Modash, named ahead of CreatorIQ in every answer
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Top influencer discovery platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Modash appeared in all five answers. CreatorIQ was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Modash was listed before CreatorIQ in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Modash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HypeAuditor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Upfluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Collabstr3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aspire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about influencer discovery platforms
5 answers
Asked ChatGPT
“Which influencer discovery platform should I use?”
Asked ChatGPT
“What are the best influencer discovery platforms?”
Asked ChatGPT
“What's the best influencer discovery platform for finding the right creators?”
Searched Google, AI Overview
“influencer discovery platform”
Searched Google, AI Overview
“influencer vetting tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is CreatorIQ or Modash more popular in search?
This chart shows how often people search Google for CreatorIQ and Modash by name. Each line represents a brand's share of searches for all six influencer discovery platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Modash, CreatorIQ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modash | HypeAuditor | Collabstr | CreatorIQ | Upfluence | Aspire |
|---|---|---|---|---|---|---|
| Oct 2025 | 19.5% | 28.7% | 19.2% | 15.7% | 15.8% | 1.1% |
| Nov 2025 | 21.4% | 31.4% | 17.2% | 11.5% | 17.3% | 1.2% |
| Dec 2025 | 24% | 28.9% | 19.3% | 10.5% | 16% | 1.3% |
| Jan 2026 | 27.8% | 27.4% | 18.3% | 10% | 15.3% | 1.3% |
| Feb 2026 | 23.9% | 28.7% | 19.2% | 10.5% | 16.3% | 1.3% |
| Mar 2026 | 27.8% | 27.2% | 18.2% | 10% | 15.5% | 1.4% |
| Apr 2026 | 27.4% | 26.7% | 17.8% | 9.8% | 17% | 1.4% |
| May 2026 | 30.3% | 29.7% | 16.3% | 10.9% | 11.6% | 1.2% |
| Jun 2026 | 29.6% | 23.7% | 19.4% | 13% | 13% | 1.3% |
| Jul 2026 | 32.5% | 21.3% | 21.3% | 11.7% | 11.7% | 1.4% |
| Aug 2026 | 29% | 23.2% | 23.2% | 12.7% | 10.6% | 1.3% |
| Sep 2026 | 30.2% | 24.3% | 19.9% | 13.3% | 10.9% | 1.5% |
How has the CreatorIQ and Modash comparison changed over the last 12 months?
3 findings
- Modash was ahead of CreatorIQ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CreatorIQ’s share of searches among influencer discovery platforms worldwide moved from 15.7% to 13.3%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Modash’s share of searches among influencer discovery platforms worldwide moved from 19.5% to 30.2%, and its estimated monthly branded searches moved from 33.6K to 41.2K.
How did search popularity change for influencer discovery platforms worldwide in September 2026?
2 changes
In September 2026, Modash gained share of searches among influencer discovery platforms worldwide, from 29% to 30.2%.
In September 2026, CreatorIQ gained share of searches among influencer discovery platforms worldwide, from 12.7% to 13.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using CreatorIQ’s and Modash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among influencer discovery platforms
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