Brandwave

HypeAuditor vs Modash:Which is more popular?

In September 2026, Modash had more branded searches than HypeAuditor among influencer discovery platforms worldwide. Modash had about 41,200 branded searches, while HypeAuditor had 33,100. Modash made up 30.2% of all influencer discovery platform searches we track, and HypeAuditor accounted for 24.3%. When we asked ChatGPT and Google AI Overviews about influencer discovery platforms, both HypeAuditor and Modash appeared in all five answers. Modash was mentioned before HypeAuditor in every answer.

Among influencer discovery platforms worldwide in September 2026

Who do people search for more?

Modash, about 25% more searches than HypeAuditor

Modash 41.2K searchesHypeAuditor 33.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

HypeAuditor in 5 of 5Modash in 5 of 5

Who does AI recommend more?

Modash, named ahead of HypeAuditor in every answer

Modash first in 5HypeAuditor never first

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Top influencer discovery platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both HypeAuditor and Modash showed up in all five answers. Modash was listed before HypeAuditor in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modash1st
  2. HypeAuditor2nd
  3. Upfluence3rd
  4. Aspire4th
  5. CreatorIQ5th
  6. Collabstr6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HypeAuditor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Upfluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Collabstr3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aspire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about influencer discovery platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is HypeAuditor or Modash more popular in search?

This chart shows how often people search Google for HypeAuditor and Modash by name. Each line represents a brand's share of searches for all six influencer discovery platforms we track, month by month, from English-language searches worldwide.

HypeAuditor and Modash among influencer discovery platforms worldwide, by month

Share of searches by month for Modash, HypeAuditor. The figures are in the table below the chart.

View monthly share of searches table
MonthModashHypeAuditorCollabstrCreatorIQUpfluenceAspire
Oct 202519.5%28.7%19.2%15.7%15.8%1.1%
Nov 202521.4%31.4%17.2%11.5%17.3%1.2%
Dec 202524%28.9%19.3%10.5%16%1.3%
Jan 202627.8%27.4%18.3%10%15.3%1.3%
Feb 202623.9%28.7%19.2%10.5%16.3%1.3%
Mar 202627.8%27.2%18.2%10%15.5%1.4%
Apr 202627.4%26.7%17.8%9.8%17%1.4%
May 202630.3%29.7%16.3%10.9%11.6%1.2%
Jun 202629.6%23.7%19.4%13%13%1.3%
Jul 202632.5%21.3%21.3%11.7%11.7%1.4%
Aug 202629%23.2%23.2%12.7%10.6%1.3%
Sep 202630.2%24.3%19.9%13.3%10.9%1.5%

How has the HypeAuditor and Modash comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Modash took it in January 2026, HypeAuditor took it in February 2026, Modash took it in March 2026.
  • Across the 12 months ending September 2026, HypeAuditor’s share of searches among influencer discovery platforms worldwide moved from 28.7% to 24.3%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
  • Across the 12 months ending September 2026, Modash’s share of searches among influencer discovery platforms worldwide moved from 19.5% to 30.2%, and its estimated monthly branded searches moved from 33.6K to 41.2K.

How did search popularity change for influencer discovery platforms worldwide in September 2026?

2 changes

  1. In September 2026, HypeAuditor overtook Collabstr to rank 2nd among influencer discovery platforms worldwide, with 24.3% of the searches.

  2. In September 2026, Modash gained share of searches among influencer discovery platforms worldwide, from 29% to 30.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using HypeAuditor’s and Modash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HypeAuditor

2 branded search terms

  • hype auditor
  • hypeauditor

Modash

2 branded search terms

  • modash
  • modash influencer

How the Brand Demand Index is measured

Other head-to-heads among influencer discovery platforms

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