Collabstr vs Upfluence:Which is more popular?
In September 2026, Collabstr had more branded searches than Upfluence among influencer discovery platforms worldwide. Collabstr had about 27,100 branded searches, while Upfluence had 14,900. Collabstr made up 19.9% of all influencer discovery platform searches we track, and Upfluence accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about influencer discovery platforms, Upfluence appeared in all five answers and Collabstr in three. Upfluence was mentioned before Collabstr in every answer.
Who do people search for more?
Collabstr, about 82% more searches than Upfluence
Who does AI mention more?
Upfluence, mentioned in every answer we collected
Who does AI recommend more?
Upfluence, named ahead of Collabstr in every answer
Follow Collabstr vs Upfluence and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top influencer discovery platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Upfluence appeared in all five answers. Collabstr was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Upfluence was listed before Collabstr in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Modash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HypeAuditor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Upfluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Collabstr3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aspire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about influencer discovery platforms
5 answers
Asked ChatGPT
“Which influencer discovery platform should I use?”
Asked ChatGPT
“What are the best influencer discovery platforms?”
Asked ChatGPT
“What's the best influencer discovery platform for finding the right creators?”
Searched Google, AI Overview
“influencer discovery platform”
Searched Google, AI Overview
“influencer vetting tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Collabstr or Upfluence more popular in search?
This chart shows how often people search Google for Collabstr and Upfluence by name. Each line represents a brand's share of searches for all six influencer discovery platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Collabstr, Upfluence. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modash | HypeAuditor | Collabstr | CreatorIQ | Upfluence | Aspire |
|---|---|---|---|---|---|---|
| Oct 2025 | 19.5% | 28.7% | 19.2% | 15.7% | 15.8% | 1.1% |
| Nov 2025 | 21.4% | 31.4% | 17.2% | 11.5% | 17.3% | 1.2% |
| Dec 2025 | 24% | 28.9% | 19.3% | 10.5% | 16% | 1.3% |
| Jan 2026 | 27.8% | 27.4% | 18.3% | 10% | 15.3% | 1.3% |
| Feb 2026 | 23.9% | 28.7% | 19.2% | 10.5% | 16.3% | 1.3% |
| Mar 2026 | 27.8% | 27.2% | 18.2% | 10% | 15.5% | 1.4% |
| Apr 2026 | 27.4% | 26.7% | 17.8% | 9.8% | 17% | 1.4% |
| May 2026 | 30.3% | 29.7% | 16.3% | 10.9% | 11.6% | 1.2% |
| Jun 2026 | 29.6% | 23.7% | 19.4% | 13% | 13% | 1.3% |
| Jul 2026 | 32.5% | 21.3% | 21.3% | 11.7% | 11.7% | 1.4% |
| Aug 2026 | 29% | 23.2% | 23.2% | 12.7% | 10.6% | 1.3% |
| Sep 2026 | 30.2% | 24.3% | 19.9% | 13.3% | 10.9% | 1.5% |
How has the Collabstr and Upfluence comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Upfluence took it in November 2025, Collabstr took it in December 2025.
- Across the 12 months ending September 2026, Collabstr’s share of searches among influencer discovery platforms worldwide moved from 19.2% to 19.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Upfluence’s share of searches among influencer discovery platforms worldwide moved from 15.8% to 10.9%, and its estimated monthly branded searches moved from 27.2K to 14.9K.
How did search popularity change for influencer discovery platforms worldwide in September 2026?
3 changes
In September 2026, HypeAuditor overtook Collabstr to rank 2nd among influencer discovery platforms worldwide, with 24.3% of the searches.
In September 2026, Collabstr lost share of searches among influencer discovery platforms worldwide, from 23.2% to 19.9%.
Estimated monthly branded searches for Upfluence worldwide fell 45.3% over 12 measured months, from 27.2K to 14.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Collabstr’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among influencer discovery platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.