Collabstr vs CreatorIQ:Which is more popular?
In September 2026, Collabstr had more branded searches than CreatorIQ among influencer discovery platforms worldwide. Collabstr had about 27,100 branded searches, while CreatorIQ had 18,100. Collabstr made up 19.9% of all influencer discovery platform searches we track, and CreatorIQ accounted for 13.3%. When we asked ChatGPT and Google AI Overviews about influencer discovery platforms, Collabstr and CreatorIQ each appeared in three of the five answers. CreatorIQ was mentioned before Collabstr in three out of five answers.
Who do people search for more?
Collabstr, about 50% more searches than CreatorIQ
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
CreatorIQ, named ahead of Collabstr in 3 of 5 answers
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Top influencer discovery platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Collabstr and CreatorIQ were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. CreatorIQ was listed before Collabstr in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Modash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HypeAuditor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Upfluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Collabstr3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aspire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about influencer discovery platforms
5 answers
Asked ChatGPT
“Which influencer discovery platform should I use?”
Asked ChatGPT
“What are the best influencer discovery platforms?”
Asked ChatGPT
“What's the best influencer discovery platform for finding the right creators?”
Searched Google, AI Overview
“influencer discovery platform”
Searched Google, AI Overview
“influencer vetting tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Collabstr or CreatorIQ more popular in search?
This chart shows how often people search Google for Collabstr and CreatorIQ by name. Each line represents a brand's share of searches for all six influencer discovery platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Collabstr, CreatorIQ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modash | HypeAuditor | Collabstr | CreatorIQ | Upfluence | Aspire |
|---|---|---|---|---|---|---|
| Oct 2025 | 19.5% | 28.7% | 19.2% | 15.7% | 15.8% | 1.1% |
| Nov 2025 | 21.4% | 31.4% | 17.2% | 11.5% | 17.3% | 1.2% |
| Dec 2025 | 24% | 28.9% | 19.3% | 10.5% | 16% | 1.3% |
| Jan 2026 | 27.8% | 27.4% | 18.3% | 10% | 15.3% | 1.3% |
| Feb 2026 | 23.9% | 28.7% | 19.2% | 10.5% | 16.3% | 1.3% |
| Mar 2026 | 27.8% | 27.2% | 18.2% | 10% | 15.5% | 1.4% |
| Apr 2026 | 27.4% | 26.7% | 17.8% | 9.8% | 17% | 1.4% |
| May 2026 | 30.3% | 29.7% | 16.3% | 10.9% | 11.6% | 1.2% |
| Jun 2026 | 29.6% | 23.7% | 19.4% | 13% | 13% | 1.3% |
| Jul 2026 | 32.5% | 21.3% | 21.3% | 11.7% | 11.7% | 1.4% |
| Aug 2026 | 29% | 23.2% | 23.2% | 12.7% | 10.6% | 1.3% |
| Sep 2026 | 30.2% | 24.3% | 19.9% | 13.3% | 10.9% | 1.5% |
How has the Collabstr and CreatorIQ comparison changed over the last 12 months?
3 findings
- Collabstr was ahead of CreatorIQ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Collabstr’s share of searches among influencer discovery platforms worldwide moved from 19.2% to 19.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, CreatorIQ’s share of searches among influencer discovery platforms worldwide moved from 15.7% to 13.3%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for influencer discovery platforms worldwide in September 2026?
3 changes
In September 2026, HypeAuditor overtook Collabstr to rank 2nd among influencer discovery platforms worldwide, with 24.3% of the searches.
In September 2026, CreatorIQ gained share of searches among influencer discovery platforms worldwide, from 12.7% to 13.3%.
In September 2026, Collabstr lost share of searches among influencer discovery platforms worldwide, from 23.2% to 19.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Collabstr’s and CreatorIQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among influencer discovery platforms
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