Brandwave

Karcher vs Shop-Vac:Which is more popular by branded search?

In August 2026, Karcher had more branded searches than Shop-Vac among industrial vacuums worldwide. Karcher was estimated to have 823K branded searches compared to Shop-Vac’s 165K, and held a 38.7% Share of Search versus Shop-Vac’s 7.8%. These are worldwide searches for English-language branded terms.

Share of Search among industrial vacuums worldwide in August 2026Which is more popular in search, Karcher or Shop-Vac?
Karcher38.7%823K searches
vs
Shop-Vac7.8%165K searches

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Which is more popular in search, Karcher or Shop-Vac?

Compare the industrial vacuums companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Karcher and Shop-Vac among industrial vacuums worldwide, by month

Share of Search by month for Karcher, Shop-Vac. The figures are in the table below the chart.

View monthly share of search table
MonthKarcherMakitaFestoolShop-VacNilfiskRIDGID
Oct 202531.6%46.9%11.6%5.2%3.5%1.3%
Nov 202535.7%43.6%10.7%5.9%2.6%1.4%
Dec 202535.5%43.1%10.6%5.8%3.2%1.7%
Jan 202638.6%38.6%11.5%5.2%4.2%1.9%
Feb 202638.7%38.7%11.6%5.2%4.3%1.6%
Mar 202643.5%35.6%10.7%4.8%3.9%1.4%
Apr 202646.8%31.6%9.4%6.3%4.2%1.6%
May 202642.3%34.8%10.4%7%3.8%1.7%
Jun 202637.9%37.9%11.3%7.6%3.4%1.9%
Jul 202641.6%34.1%10.2%8.3%3.7%2%
Aug 202638.7%38.7%9.5%7.8%3.5%1.9%
Sep 2026——————

How has the Karcher and Shop-Vac comparison changed over the last 12 months?

  • Karcher was ahead of Shop-Vac in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Karcher’s estimated Share of Search among industrial vacuums worldwide moved from 31.6% to 38.7%, and its estimated monthly branded searches held steady at 823K.
  • Across the 11 months ending August 2026, Shop-Vac’s estimated Share of Search among industrial vacuums worldwide moved from 5.2% to 7.8%, and its estimated monthly branded searches moved from 135K to 165K.

How did search popularity change for industrial vacuums worldwide in August 2026?

  1. In August 2026, Karcher lost estimated Share of Search among industrial vacuums worldwide, from 41.6% to 38.7%.

  2. In August 2026, Shop-Vac lost estimated Share of Search among industrial vacuums worldwide, from 8.3% to 7.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Karcher’s and Shop-Vac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Karcher

1 branded search term

  • karcher

Shop-Vac

1 branded search term

  • shop vac

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.