Breville vs Miele:Which is more popular?
In September 2026, Breville had more branded searches than Miele among induction cooktop brands worldwide. Breville had about 165,000 branded searches, while Miele had 8,100. Breville made up 4.8% of all induction cooktop brand searches we track, and Miele accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about induction cooktop brands, Miele appeared in two of the five answers and Breville in one. Miele was mentioned before Breville in every answer that named either.
Who do people search for more?
Breville, about 20 searches for every 1 for Miele
Who does AI mention more?
Miele, mentioned in 2 of 5 answers, Breville in 1
Who does AI recommend more?
Miele, named ahead of Breville in 2 of 2 answers
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Top induction cooktop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Breville was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Miele was listed before Breville in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
GE Profile2nd
LG3rd- Miele4th
KitchenAid5th
Electrolux–- Breville–
Fisher & Paykel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GE Profile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Breville1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about induction cooktop brands
5 answers
Asked ChatGPT
“Which induction cooktop brand should I buy?”
Asked ChatGPT
“What are the best induction cooktop brands?”
Asked ChatGPT
“What's the best induction cooktop brand for everyday cooking?”
Searched Google, AI Overview
“induction cooktop”
Searched Google, AI Overview
“portable induction cooktop”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Breville or Miele more popular in search?
This chart shows how often people search Google for Breville and Miele by name. Each line represents a brand's share of searches for all eight induction cooktop brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Breville, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electrolux | KitchenAid | LG | Breville | Fisher & Paykel | GE Profile | Bosch | Miele |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 45.4% | 11.7% | 3.4% | 0.82% | 0.55% | 0.56% | 0.25% |
| Nov 2025 | 37.7% | 49.9% | 6.6% | 4.1% | 0.56% | 0.56% | 0.38% | 0.17% |
| Dec 2025 | 28.7% | 57.5% | 7.5% | 4.7% | 0.52% | 0.42% | 0.43% | 0.23% |
| Jan 2026 | 37.2% | 44.9% | 11.7% | 4.1% | 0.82% | 0.55% | 0.56% | 0.25% |
| Feb 2026 | 36.3% | 43.3% | 14% | 4% | 0.81% | 0.54% | 0.79% | 0.29% |
| Mar 2026 | 36.7% | 37% | 14% | 3.3% | 0.81% | 0.44% | 7.5% | 0.3% |
| Apr 2026 | 41.6% | 40.8% | 10.8% | 3.7% | 0.75% | 0.5% | 1.5% | 0.34% |
| May 2026 | 43.9% | 37.9% | 11.4% | 3.9% | 0.79% | 0.53% | 1.3% | 0.24% |
| Jun 2026 | 46% | 35.7% | 12% | 4.1% | 0.83% | 0.55% | 0.66% | 0.25% |
| Jul 2026 | 39.8% | 40.1% | 12.7% | 4.4% | 0.89% | 0.73% | 1% | 0.26% |
| Aug 2026 | 44% | 35.8% | 13.8% | 4% | 0.79% | 0.65% | 0.76% | 0.24% |
| Sep 2026 | 44.1% | 37.4% | 11.3% | 4.8% | 0.8% | 0.65% | 0.64% | 0.24% |
How has the Breville and Miele comparison changed over the last 12 months?
3 findings
- Breville was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among induction cooktop brands worldwide moved from 3.4% to 4.8%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Miele’s share of searches among induction cooktop brands worldwide moved from 0.25% to 0.24%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for induction cooktop brands worldwide in September 2026?
2 changes
In September 2026, Breville gained share of searches among induction cooktop brands worldwide, from 4% to 4.8%.
Estimated monthly branded searches for Miele worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Breville’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among induction cooktop brands
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