Craftsman vs Hilti:Which is searched more?
In September 2026, Craftsman had more branded searches than Hilti among impact driver brands worldwide. Craftsman was estimated to have 301K branded searches compared to Hilti’s 27.1K, and held a 9.8% Share of Search versus Hilti’s 0.88%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Craftsman or Hilti?
Compare the impact driver brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Craftsman, Hilti. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Ryobi | Craftsman | Kobalt | Hilti |
|---|---|---|---|---|---|
| Oct 2025 | 66.3% | 23.1% | 7.3% | 2.7% | 0.66% |
| Nov 2025 | 61.2% | 28.5% | 6.7% | 3% | 0.61% |
| Dec 2025 | 63.4% | 24.3% | 8.5% | 3.1% | 0.63% |
| Jan 2026 | 60.5% | 25.8% | 10% | 3% | 0.73% |
| Feb 2026 | 62.2% | 22% | 12.5% | 2.5% | 0.75% |
| Mar 2026 | 54.2% | 28.6% | 13.3% | 2.7% | 1.2% |
| Apr 2026 | 53.8% | 31.8% | 10.8% | 2.7% | 0.97% |
| May 2026 | 53.4% | 32.3% | 10.7% | 2.6% | 0.97% |
| Jun 2026 | 53.5% | 32.7% | 10.8% | 2.2% | 0.79% |
| Jul 2026 | 56.9% | 28.5% | 11.4% | 2.3% | 0.84% |
| Aug 2026 | 56.9% | 28% | 11.4% | 2.8% | 0.84% |
| Sep 2026 | 59.5% | 26.8% | 9.8% | 2.9% | 0.88% |
How has the Craftsman and Hilti comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Hilti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among impact driver brands worldwide moved from 7.3% to 9.8%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Hilti’s estimated Share of Search among impact driver brands worldwide moved from 0.66% to 0.88%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for impact driver brands worldwide in September 2026?
2 changes
In September 2026, Craftsman lost estimated Share of Search among impact driver brands worldwide, from 11.4% to 9.8%.
Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Other head-to-heads among impact driver brands
How each brand is measured
Brandwave collects information about searches that people make online using Craftsman’s and Hilti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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