KitchenAid vs Ninja:Which is more popular?
In September 2026, KitchenAid had more branded searches than Ninja among ice cream maker brands worldwide. KitchenAid had about 1.3 million branded searches, while Ninja had 1.2 million. KitchenAid made up 34.5% of all ice cream maker brand searches we track, and Ninja accounted for 33%. When we asked ChatGPT and Google AI Overviews about ice cream maker brands, Ninja appeared in all four answers and KitchenAid in one. Ninja was mentioned before KitchenAid in every answer.
Who do people search for more?
KitchenAid and Ninja are searched for about as often as each other.
Who does AI mention more?
Ninja, mentioned in every answer we collected
Who does AI recommend more?
Ninja, named ahead of KitchenAid in every answer
Follow KitchenAid vs Ninja and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top ice cream maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ninja appeared in all four answers. KitchenAid was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Ninja was listed before KitchenAid in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ninja4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cuisinart4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Breville3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Whynter3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
KitchenAid1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nostalgia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ice cream maker brands
4 answers
Asked ChatGPT
“Which ice cream maker brand should I buy?”
Asked ChatGPT
“What are the best ice cream maker brands?”
Asked ChatGPT
“What's the best ice cream maker brand for home desserts?”
Searched Google, AI Overview
“best ice cream maker”
Searched Google, AI Overview
“ice cream machine”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is KitchenAid or Ninja more popular in search?
This chart shows how often people search Google for KitchenAid and Ninja by name. Each line represents a brand's share of searches for all six ice cream maker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KitchenAid, Ninja. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Ninja | Nostalgia | Cuisinart | Breville | Whynter |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 21.3% | 21.3% | 6.6% | 3.5% | 0.06% |
| Nov 2025 | 49.7% | 25.1% | 13.8% | 7.3% | 4.1% | 0.04% |
| Dec 2025 | 49.9% | 24.9% | 13.6% | 7.5% | 4.1% | 0.05% |
| Jan 2026 | 39.5% | 26.6% | 21.8% | 8.4% | 3.6% | 0.05% |
| Feb 2026 | 39.9% | 27.4% | 22.6% | 6.4% | 3.7% | 0.05% |
| Mar 2026 | 37.9% | 30.6% | 20.7% | 7.3% | 3.4% | 0.07% |
| Apr 2026 | 34% | 34.7% | 23.1% | 4.9% | 3.1% | 0.08% |
| May 2026 | 27.3% | 47.2% | 17.3% | 5.2% | 2.8% | 0.11% |
| Jun 2026 | 25.4% | 48.9% | 18% | 4.6% | 2.9% | 0.14% |
| Jul 2026 | 28.8% | 42.9% | 19.3% | 5.8% | 3.2% | 0.15% |
| Aug 2026 | 31% | 38.1% | 20.9% | 6.4% | 3.4% | 0.14% |
| Sep 2026 | 34.5% | 33% | 22.2% | 5.8% | 4.5% | 0.1% |
How has the KitchenAid and Ninja comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Ninja took it in April 2026, KitchenAid took it in September 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among ice cream maker brands worldwide moved from 47.2% to 34.5%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, Ninja’s share of searches among ice cream maker brands worldwide moved from 21.3% to 33%, and its estimated monthly branded searches moved from 823K to 1.2M.
How did search popularity change for ice cream maker brands worldwide in September 2026?
2 changes
In September 2026, KitchenAid overtook Ninja to become the leader among ice cream maker brands worldwide, with 34.5% of the searches.
In September 2026, Ninja lost share of searches among ice cream maker brands worldwide, from 38.1% to 33%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using KitchenAid’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
Ninja
1 branded search term
- ninja creami
Other head-to-heads among ice cream maker brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.