Brandwave

Cuisinart vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Cuisinart among ice cream maker brands worldwide. KitchenAid had about 1.3 million branded searches, while Cuisinart had 213,000. KitchenAid made up 34.5% of all ice cream maker brand searches we track, and Cuisinart accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about ice cream maker brands, Cuisinart appeared in all four answers and KitchenAid in one. Cuisinart was mentioned before KitchenAid in every answer.

Among ice cream maker brands worldwide in September 2026

Who do people search for more?

KitchenAid, about 6 searches for every 1 for Cuisinart

KitchenAid 1.3M searchesCuisinart 213K searches

Who does AI mention more?

Cuisinart, mentioned in every answer we collected

Cuisinart in 4 of 4KitchenAid in 1 of 4

Who does AI recommend more?

Cuisinart, named ahead of KitchenAid in every answer

Cuisinart first in 4KitchenAid never first

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Top ice cream maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cuisinart appeared in all four answers. KitchenAid was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Cuisinart was listed before KitchenAid in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. Ninja2nd
  3. Breville3rd
  4. Whynter4th
  5. KitchenAid5th
  6. Nostalgia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ninja4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cuisinart4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Breville3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Whynter3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • KitchenAid1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nostalgia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ice cream maker brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cuisinart or KitchenAid more popular in search?

This chart shows how often people search Google for Cuisinart and KitchenAid by name. Each line represents a brand's share of searches for all six ice cream maker brands we track, month by month, from English-language searches worldwide.

Cuisinart and KitchenAid among ice cream maker brands worldwide, by month

Share of searches by month for KitchenAid, Cuisinart. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidNinjaNostalgiaCuisinartBrevilleWhynter
Oct 202547.2%21.3%21.3%6.6%3.5%0.06%
Nov 202549.7%25.1%13.8%7.3%4.1%0.04%
Dec 202549.9%24.9%13.6%7.5%4.1%0.05%
Jan 202639.5%26.6%21.8%8.4%3.6%0.05%
Feb 202639.9%27.4%22.6%6.4%3.7%0.05%
Mar 202637.9%30.6%20.7%7.3%3.4%0.07%
Apr 202634%34.7%23.1%4.9%3.1%0.08%
May 202627.3%47.2%17.3%5.2%2.8%0.11%
Jun 202625.4%48.9%18%4.6%2.9%0.14%
Jul 202628.8%42.9%19.3%5.8%3.2%0.15%
Aug 202631%38.1%20.9%6.4%3.4%0.14%
Sep 202634.5%33%22.2%5.8%4.5%0.1%

How has the Cuisinart and KitchenAid comparison changed over the last 12 months?

3 findings
  • KitchenAid was ahead of Cuisinart in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cuisinart’s share of searches among ice cream maker brands worldwide moved from 6.6% to 5.8%, and its estimated monthly branded searches moved from 256K to 213K.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among ice cream maker brands worldwide moved from 47.2% to 34.5%, and its estimated monthly branded searches moved from 1.8M to 1.3M.

How did search popularity change for ice cream maker brands worldwide in September 2026?

2 changes

  1. In September 2026, KitchenAid overtook Ninja to become the leader among ice cream maker brands worldwide, with 34.5% of the searches.

  2. In September 2026, Cuisinart lost share of searches among ice cream maker brands worldwide, from 6.4% to 5.8%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Cuisinart’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cuisinart

3 branded search terms

  • cuisinart
  • cuisinart bread maker
  • cuisinart food processor

KitchenAid

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

How the Brand Demand Index is measured

Other head-to-heads among ice cream maker brands

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