Brandwave

Gregory vs Hydrapak:Which is searched more?

In September 2026, Gregory and Hydrapak were level on Share of Search among hydration bladders worldwide, with an estimated 27.1K branded searches each, at 14% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among hydration bladders worldwide in September 2026Which is more popular in search, Gregory or Hydrapak?
Gregory14%27.1K searches
vs
Hydrapak14%27.1K searches

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Which is more popular in search, Gregory or Hydrapak?

Compare the hydration bladders people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gregory and Hydrapak among hydration bladders worldwide, by month

Share of Search by month for Gregory, Hydrapak. The figures are in the table below the chart.

View monthly share of search table
MonthCamelBakGregoryHydrapakPlatypus HydrationSourceOsprey
Oct 202575.4%12.4%10.1%1.2%0.56%0.4%
Nov 202575.6%12.4%10.1%0.9%0.56%0.33%
Dec 202579%10.6%8.7%0.91%0.51%0.35%
Jan 202675.6%12.4%10.1%0.92%0.56%0.33%
Feb 202675.7%12.5%10.2%0.77%0.56%0.33%
Mar 202673.5%12.1%12.1%1.2%0.71%0.39%
Apr 202671.7%11.8%14.4%1.1%0.53%0.47%
May 202673.6%12.1%12.1%1.1%0.71%0.45%
Jun 202675.1%10.1%12.3%1.1%0.73%0.59%
Jul 202673.3%12%12%1.3%0.71%0.58%
Aug 202671.4%11.7%14.3%1.3%0.69%0.56%
Sep 202669.6%14%14%1.3%0.67%0.45%

How has the Gregory and Hydrapak comparison changed over the last 12 months?

  • The lead changed hands once in the 12 months ending September 2026: Hydrapak took it in April 2026.
  • Across the 12 months ending September 2026, Gregory’s estimated Share of Search among hydration bladders worldwide moved from 12.4% to 14%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, Hydrapak’s estimated Share of Search among hydration bladders worldwide moved from 10.1% to 14%, and its estimated monthly branded searches moved from 18.1K to 27.1K.

How did search popularity change for hydration bladders worldwide in September 2026?

  1. In September 2026, Gregory overtook Hydrapak to rank 2nd among hydration bladders worldwide, with 14% estimated Share of Search.

  2. Estimated monthly branded searches for Hydrapak worldwide rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.

Other head-to-heads among hydration bladders

How each brand is measured

Brandwave collects information about searches that people make online using Gregory’s and Hydrapak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gregory

1 branded search term

  • gregory backpack

Hydrapak

1 branded search term

  • hydrapak

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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