Brandwave

CamelBak vs Gregory:Which is searched more?

In September 2026, CamelBak had more branded searches than Gregory among hydration bladders worldwide. CamelBak was estimated to have 135K branded searches compared to Gregory’s 27.1K, and held a 69.6% Share of Search versus Gregory’s 14%. These are worldwide searches for English-language branded terms.

Share of Search among hydration bladders worldwide in September 2026Which is more popular in search, CamelBak or Gregory?
CamelBak69.6%135K searches
vs
Gregory14%27.1K searches

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Which is more popular in search, CamelBak or Gregory?

Compare the hydration bladders people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CamelBak and Gregory among hydration bladders worldwide, by month

Share of Search by month for CamelBak, Gregory. The figures are in the table below the chart.

View monthly share of search table
MonthCamelBakGregoryHydrapakPlatypus HydrationSourceOsprey
Oct 202575.4%12.4%10.1%1.2%0.56%0.4%
Nov 202575.6%12.4%10.1%0.9%0.56%0.33%
Dec 202579%10.6%8.7%0.91%0.51%0.35%
Jan 202675.6%12.4%10.1%0.92%0.56%0.33%
Feb 202675.7%12.5%10.2%0.77%0.56%0.33%
Mar 202673.5%12.1%12.1%1.2%0.71%0.39%
Apr 202671.7%11.8%14.4%1.1%0.53%0.47%
May 202673.6%12.1%12.1%1.1%0.71%0.45%
Jun 202675.1%10.1%12.3%1.1%0.73%0.59%
Jul 202673.3%12%12%1.3%0.71%0.58%
Aug 202671.4%11.7%14.3%1.3%0.69%0.56%
Sep 202669.6%14%14%1.3%0.67%0.45%

How has the CamelBak and Gregory comparison changed over the last 12 months?

  • CamelBak was ahead of Gregory in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CamelBak’s estimated Share of Search among hydration bladders worldwide moved from 75.4% to 69.6%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Gregory’s estimated Share of Search among hydration bladders worldwide moved from 12.4% to 14%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for hydration bladders worldwide in September 2026?

  1. In September 2026, Gregory overtook Hydrapak to rank 2nd among hydration bladders worldwide, with 14% estimated Share of Search.

  2. In September 2026, CamelBak lost estimated Share of Search among hydration bladders worldwide, from 71.4% to 69.6%.

Other head-to-heads among hydration bladders

How each brand is measured

Brandwave collects information about searches that people make online using CamelBak’s and Gregory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CamelBak

1 branded search term

  • camelbak

Gregory

1 branded search term

  • gregory backpack

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.