Brandwave

Ridgeline vs Sitka:Which is searched more?

In September 2026, Ridgeline had more branded searches than Sitka among hunting clothing brands worldwide. Ridgeline was estimated to have 60.5K branded searches compared to Sitka’s 6.6K, and held an 11.3% Share of Search versus Sitka’s 1.2%. These are worldwide searches for English-language branded terms.

Share of Search among hunting clothing brands worldwide in September 2026Which is more popular in search, Ridgeline or Sitka?
Ridgeline11.3%60.5K searches
vs
Sitka1.2%6.6K searches

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Which is more popular in search, Ridgeline or Sitka?

Compare the hunting clothing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ridgeline and Sitka among hunting clothing brands worldwide, by month

Share of Search by month for Ridgeline, Sitka. The figures are in the table below the chart.

View monthly share of search table
MonthKuiuFirst LiteRidgelineHunters ElementSitka
Oct 202567.4%20.2%9.1%1.5%1.8%
Nov 202559.3%26.5%9.7%1.6%2.9%
Dec 202563.4%19%12.8%1.7%3.1%
Jan 202663.9%15.7%15.7%2.1%2.6%
Feb 202664.1%15.8%15.8%2.6%1.7%
Mar 202658.2%14.3%21.3%4.3%1.9%
Apr 202657.7%14.2%21.1%5.2%1.9%
May 202662.5%15.4%15.4%5.6%1.1%
Jun 202660.4%14.8%18.1%5.4%1.3%
Jul 202663.1%15.5%15.5%4.6%1.1%
Aug 202662.6%22.9%10.3%3.1%1.1%
Sep 202668.7%16.9%11.3%1.8%1.2%

How has the Ridgeline and Sitka comparison changed over the last 12 months?

  • Ridgeline was ahead of Sitka in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ridgeline’s estimated Share of Search among hunting clothing brands worldwide moved from 9.1% to 11.3%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Sitka’s estimated Share of Search among hunting clothing brands worldwide moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 12.1K to 6.6K.

How did search popularity change for hunting clothing brands worldwide in September 2026?

  1. In September 2026, Ridgeline gained estimated Share of Search among hunting clothing brands worldwide, from 10.3% to 11.3%.

  2. Estimated monthly branded searches for Sitka worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

Other head-to-heads among hunting clothing brands

How each brand is measured

Brandwave collects information about searches that people make online using Ridgeline’s and Sitka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ridgeline

1 branded search term

  • ridgeline

Sitka

1 branded search term

  • sitka camo

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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