Kuiu vs Sitka:Which is searched more?
In September 2026, Kuiu had more branded searches than Sitka among hunting clothing brands worldwide. Kuiu was estimated to have 368K branded searches compared to Sitka’s 6.6K, and held a 68.7% Share of Search versus Sitka’s 1.2%. These are worldwide searches for English-language branded terms.
Follow Kuiu vs Sitka and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Kuiu or Sitka?
Compare the hunting clothing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kuiu, Sitka. The figures are in the table below the chart.
View monthly share of search table
| Month | Kuiu | First Lite | Ridgeline | Hunters Element | Sitka |
|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 20.2% | 9.1% | 1.5% | 1.8% |
| Nov 2025 | 59.3% | 26.5% | 9.7% | 1.6% | 2.9% |
| Dec 2025 | 63.4% | 19% | 12.8% | 1.7% | 3.1% |
| Jan 2026 | 63.9% | 15.7% | 15.7% | 2.1% | 2.6% |
| Feb 2026 | 64.1% | 15.8% | 15.8% | 2.6% | 1.7% |
| Mar 2026 | 58.2% | 14.3% | 21.3% | 4.3% | 1.9% |
| Apr 2026 | 57.7% | 14.2% | 21.1% | 5.2% | 1.9% |
| May 2026 | 62.5% | 15.4% | 15.4% | 5.6% | 1.1% |
| Jun 2026 | 60.4% | 14.8% | 18.1% | 5.4% | 1.3% |
| Jul 2026 | 63.1% | 15.5% | 15.5% | 4.6% | 1.1% |
| Aug 2026 | 62.6% | 22.9% | 10.3% | 3.1% | 1.1% |
| Sep 2026 | 68.7% | 16.9% | 11.3% | 1.8% | 1.2% |
How has the Kuiu and Sitka comparison changed over the last 12 months?
3 findings
- Kuiu was ahead of Sitka in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kuiu’s estimated Share of Search among hunting clothing brands worldwide moved from 67.4% to 68.7%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Sitka’s estimated Share of Search among hunting clothing brands worldwide moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
How did search popularity change for hunting clothing brands worldwide in September 2026?
2 changes
In September 2026, Kuiu gained estimated Share of Search among hunting clothing brands worldwide, from 62.6% to 68.7%.
Estimated monthly branded searches for Sitka worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
Other head-to-heads among hunting clothing brands
How each brand is measured
Brandwave collects information about searches that people make online using Kuiu’s and Sitka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.