Hunters Element vs Sitka:Which is searched more?
In September 2026, Hunters Element had more branded searches than Sitka among hunting clothing brands worldwide. Hunters Element was estimated to have 9.9K branded searches compared to Sitka’s 6.6K, and held a 1.8% Share of Search versus Sitka’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hunters Element or Sitka?
Compare the hunting clothing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hunters Element, Sitka. The figures are in the table below the chart.
View monthly share of search table
| Month | Kuiu | First Lite | Ridgeline | Hunters Element | Sitka |
|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 20.2% | 9.1% | 1.5% | 1.8% |
| Nov 2025 | 59.3% | 26.5% | 9.7% | 1.6% | 2.9% |
| Dec 2025 | 63.4% | 19% | 12.8% | 1.7% | 3.1% |
| Jan 2026 | 63.9% | 15.7% | 15.7% | 2.1% | 2.6% |
| Feb 2026 | 64.1% | 15.8% | 15.8% | 2.6% | 1.7% |
| Mar 2026 | 58.2% | 14.3% | 21.3% | 4.3% | 1.9% |
| Apr 2026 | 57.7% | 14.2% | 21.1% | 5.2% | 1.9% |
| May 2026 | 62.5% | 15.4% | 15.4% | 5.6% | 1.1% |
| Jun 2026 | 60.4% | 14.8% | 18.1% | 5.4% | 1.3% |
| Jul 2026 | 63.1% | 15.5% | 15.5% | 4.6% | 1.1% |
| Aug 2026 | 62.6% | 22.9% | 10.3% | 3.1% | 1.1% |
| Sep 2026 | 68.7% | 16.9% | 11.3% | 1.8% | 1.2% |
How has the Hunters Element and Sitka comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Hunters Element took it in February 2026.
- Across the 12 months ending September 2026, Hunters Element’s estimated Share of Search among hunting clothing brands worldwide moved from 1.5% to 1.8%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Sitka’s estimated Share of Search among hunting clothing brands worldwide moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
How did search popularity change for hunting clothing brands worldwide in September 2026?
2 changes
In September 2026, Hunters Element lost estimated Share of Search among hunting clothing brands worldwide, from 3.1% to 1.8%.
Estimated monthly branded searches for Sitka worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
Other head-to-heads among hunting clothing brands
How each brand is measured
Brandwave collects information about searches that people make online using Hunters Element’s and Sitka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hunters Element
1 branded search term
- hunters element
Sitka
1 branded search term
- sitka camo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.