Hozelock vs Karcher:Which is more popular by branded search?
In August 2026, Karcher had more branded searches than Hozelock among hose reels worldwide. Karcher was estimated to have 823K branded searches compared to Hozelock’s 33.1K, and held a 71% Share of Search versus Hozelock’s 2.9%. These are worldwide searches for English-language branded terms.
Follow Hozelock vs Karcher and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hozelock or Karcher?
Compare the hose reels shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Karcher, Hozelock. The figures are in the table below the chart.
View monthly share of search table
| Month | Karcher | Gardena | Hozelock | Giraffe Tools | VonHaus | Sun Joe |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.7% | 15.8% | 1.4% | 1.7% | 1.4% | 0.95% |
| Nov 2025 | 82% | 13.5% | 0.99% | 1.8% | 1.2% | 0.44% |
| Dec 2025 | 81.3% | 13.3% | 1.2% | 2.2% | 1.5% | 0.53% |
| Jan 2026 | 81% | 13.3% | 1.5% | 1.8% | 1.5% | 0.97% |
| Feb 2026 | 78.9% | 15.8% | 1.4% | 2.1% | 1.2% | 0.63% |
| Mar 2026 | 75.6% | 18.6% | 2.1% | 1.7% | 1.1% | 0.92% |
| Apr 2026 | 71.3% | 21.5% | 2.9% | 1.9% | 1.3% | 1.1% |
| May 2026 | 62.8% | 28.3% | 3.8% | 2.1% | 1.7% | 1.4% |
| Jun 2026 | 62.4% | 27.9% | 3.8% | 2.5% | 2.1% | 1.4% |
| Jul 2026 | 65.9% | 24.1% | 4.8% | 2.2% | 1.8% | 1.2% |
| Aug 2026 | 71% | 21.2% | 2.9% | 2.3% | 1.6% | 1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hozelock and Karcher comparison changed over the last 12 months?
3 findings
- Karcher was ahead of Hozelock in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among hose reels worldwide moved from 1.4% to 2.9%, and its estimated monthly branded searches moved from 14.8K to 33.1K.
- Across the 11 months ending August 2026, Karcher’s estimated Share of Search among hose reels worldwide moved from 78.7% to 71%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for hose reels worldwide in August 2026?
2 changes
In August 2026, Karcher gained estimated Share of Search among hose reels worldwide, from 65.9% to 71%.
In August 2026, Hozelock lost estimated Share of Search among hose reels worldwide, from 4.8% to 2.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Hozelock’s and Karcher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.