JBL vs Samsung:Which is more popular?
In October 2026, JBL had more branded searches than Samsung among home cinema brands worldwide. JBL had about 70,400 branded searches, while Samsung had 30,800. JBL made up 18.6% of all home cinema brand searches we track, and Samsung accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about home cinema brands, JBL and Samsung each appeared in two of the five answers. Samsung was mentioned before JBL in every answer that named either.
Who do people search for more?
JBL, about 2 searches for every 1 for Samsung
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Samsung, named ahead of JBL in 2 of 2 answers
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Top home cinema brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, JBL and Samsung were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung was listed before JBL in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- JBL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Denon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Marantz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sonos2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yamaha2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Klipsch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JVC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home cinema brands
5 answers
Asked ChatGPT
“Which home cinema brand should I buy?”
Asked ChatGPT
“What are the best home cinema brands?”
Asked ChatGPT
“What's the best home cinema brand for a movie room?”
Searched Google, AI Overview
“home theatre system”
Searched Google, AI Overview
“dolby atmos system”
- 1LG
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is JBL or Samsung more popular in search?
This chart shows how often people search Google for JBL and Samsung by name. Each line represents a brand's share of searches for all 13 home cinema brands we track, month by month, from English-language searches worldwide.
Share of searches by month for JBL, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | JBL | Bose | Samsung | Denon | Marantz | LG | Sonos | Yamaha | Klipsch | Panasonic | JVC | KEF |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 29.7% | 13.8% | 14.4% | 9.2% | 7.7% | 6% | 4.9% | 5.7% | 5.1% | 1.7% | 1% | 0.42% | 0.33% |
| Dec 2025 | 32% | 13.2% | 14% | 9% | 7.3% | 5.6% | 5.5% | 5.6% | 4.7% | 1.4% | 1.1% | 0.36% | 0.29% |
| Jan 2026 | 33.1% | 15.5% | 12% | 8.5% | 7.5% | 5.8% | 5.1% | 4.5% | 4.7% | 1.5% | 1.2% | 0.41% | 0.28% |
| Feb 2026 | 33% | 15.5% | 12.1% | 8.1% | 7.6% | 6% | 5.2% | 4.6% | 4.2% | 1.8% | 1.2% | 0.38% | 0.27% |
| Mar 2026 | 32.9% | 15.7% | 12.6% | 8.7% | 6.4% | 6% | 5.2% | 4.9% | 4.6% | 1.2% | 1.2% | 0.45% | 0.27% |
| Apr 2026 | 37.6% | 14% | 12.2% | 8.2% | 6.6% | 5.1% | 4.7% | 4.3% | 4.2% | 1.2% | 1.2% | 0.41% | 0.23% |
| May 2026 | 37.8% | 14.7% | 10.8% | 7.7% | 7.3% | 5.7% | 4.9% | 4.4% | 4% | 1.1% | 1.1% | 0.36% | 0.23% |
| Jun 2026 | 37% | 15.3% | 11.8% | 8.4% | 7.3% | 4.7% | 5% | 4.1% | 3.9% | 0.92% | 0.98% | 0.33% | 0.2% |
| Jul 2026 | 39.5% | 16.1% | 10.5% | 8.1% | 6.5% | 5.1% | 4.5% | 3.7% | 3.4% | 0.99% | 1% | 0.36% | 0.22% |
| Aug 2026 | 42.2% | 17.3% | 9.3% | 7.8% | 5.9% | 4.5% | 4.1% | 3.5% | 3.2% | 0.88% | 0.88% | 0.3% | 0.19% |
| Sep 2026 | 42.9% | 18.1% | 8.1% | 7.8% | 5.1% | 4.8% | 4.3% | 3.4% | 3.1% | 0.89% | 0.97% | 0.27% | 0.17% |
| Oct 2026 | 44.6% | 18.6% | 8.2% | 8.1% | 4.4% | 4.1% | 4% | 3.1% | 3% | 0.8% | 0.66% | 0.32% | 0.17% |
JBL sells other things too, so only its searches that name this product count here, like “jbl av receiver”.
How has branded search for JBL and Samsung changed worldwide over the last 12 months?
3 findings
- JBL was ahead of Samsung in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, JBL’s share of searches among home cinema brands worldwide moved from 13.8% to 18.6%, and its estimated monthly branded searches moved from 43.1K to 70.4K.
- Across the 12 months ending October 2026, Samsung’s share of searches among home cinema brands worldwide moved from 9.2% to 8.1%, and its estimated monthly branded searches moved from 28.7K to 30.8K.
How did search popularity change for home cinema brands worldwide in October 2026?
1 change
JBL’s share of searches among home cinema brands worldwide has gained ground for 3 months in a row, from 16.1% to 18.6% in October 2026.
How are JBL’s and Samsung’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using JBL’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among home cinema brands
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