Denon vs Sony:Which is more popular?
In October 2026, Sony had more branded searches than Denon among home cinema brands worldwide. Sony had about 169,000 branded searches, while Denon had 16,500. Sony made up 44.6% of all home cinema brand searches we track, and Denon accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about home cinema brands, Sony appeared in three of the five answers and Denon in two. Sony was mentioned before Denon in every answer.
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Top home cinema brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Denon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sony was listed before Denon in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JBL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Denon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Marantz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sonos2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yamaha2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Klipsch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JVC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home cinema brands
5 answers
Asked ChatGPT
“Which home cinema brand should I buy?”
Asked ChatGPT
“What are the best home cinema brands?”
Asked ChatGPT
“What's the best home cinema brand for a movie room?”
Searched Google, AI Overview
“home theatre system”
Searched Google, AI Overview
“dolby atmos system”
- 1LG
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Denon or Sony more popular in search?
This chart shows how often people search Google for Denon and Sony by name. Each line represents a brand's share of searches for all 13 home cinema brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sony, Denon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | JBL | Bose | Samsung | Denon | Marantz | LG | Sonos | Yamaha | Klipsch | Panasonic | JVC | KEF |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 29.7% | 13.8% | 14.4% | 9.2% | 7.7% | 6% | 4.9% | 5.7% | 5.1% | 1.7% | 1% | 0.42% | 0.33% |
| Dec 2025 | 32% | 13.2% | 14% | 9% | 7.3% | 5.6% | 5.5% | 5.6% | 4.7% | 1.4% | 1.1% | 0.36% | 0.29% |
| Jan 2026 | 33.1% | 15.5% | 12% | 8.5% | 7.5% | 5.8% | 5.1% | 4.5% | 4.7% | 1.5% | 1.2% | 0.41% | 0.28% |
| Feb 2026 | 33% | 15.5% | 12.1% | 8.1% | 7.6% | 6% | 5.2% | 4.6% | 4.2% | 1.8% | 1.2% | 0.38% | 0.27% |
| Mar 2026 | 32.9% | 15.7% | 12.6% | 8.7% | 6.4% | 6% | 5.2% | 4.9% | 4.6% | 1.2% | 1.2% | 0.45% | 0.27% |
| Apr 2026 | 37.6% | 14% | 12.2% | 8.2% | 6.6% | 5.1% | 4.7% | 4.3% | 4.2% | 1.2% | 1.2% | 0.41% | 0.23% |
| May 2026 | 37.8% | 14.7% | 10.8% | 7.7% | 7.3% | 5.7% | 4.9% | 4.4% | 4% | 1.1% | 1.1% | 0.36% | 0.23% |
| Jun 2026 | 37% | 15.3% | 11.8% | 8.4% | 7.3% | 4.7% | 5% | 4.1% | 3.9% | 0.92% | 0.98% | 0.33% | 0.2% |
| Jul 2026 | 39.5% | 16.1% | 10.5% | 8.1% | 6.5% | 5.1% | 4.5% | 3.7% | 3.4% | 0.99% | 1% | 0.36% | 0.22% |
| Aug 2026 | 42.2% | 17.3% | 9.3% | 7.8% | 5.9% | 4.5% | 4.1% | 3.5% | 3.2% | 0.88% | 0.88% | 0.3% | 0.19% |
| Sep 2026 | 42.9% | 18.1% | 8.1% | 7.8% | 5.1% | 4.8% | 4.3% | 3.4% | 3.1% | 0.89% | 0.97% | 0.27% | 0.17% |
| Oct 2026 | 44.6% | 18.6% | 8.2% | 8.1% | 4.4% | 4.1% | 4% | 3.1% | 3% | 0.8% | 0.66% | 0.32% | 0.17% |
Sony and Denon sell other things too, so only their searches that name this product count here, like “sony av receiver”.
How has branded search for Denon and Sony changed worldwide over the last 12 months?
3 findings
- Sony was ahead of Denon in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Denon’s share of searches among home cinema brands worldwide moved from 7.7% to 4.4%, and its estimated monthly branded searches moved from 24.3K to 16.5K.
- Across the 12 months ending October 2026, Sony’s share of searches among home cinema brands worldwide moved from 29.7% to 44.6%, and its estimated monthly branded searches moved from 93K to 169K.
How did search popularity change for home cinema brands worldwide in October 2026?
2 changes
In October 2026, Sony gained share of searches among home cinema brands worldwide, from 42.9% to 44.6%.
In October 2026, Denon lost share of searches among home cinema brands worldwide, from 5.1% to 4.4%.
How are Denon’s and Sony’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Denon’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among home cinema brands
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