HOKA vs Merrell:Which is searched more?
In September 2026, HOKA had more branded searches than Merrell among hiking shoe brands worldwide. HOKA was estimated to have 3.9M branded searches compared to Merrell’s 680K, and held a 75.7% Share of Search versus Merrell’s 13.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HOKA or Merrell?
Compare the hiking shoe brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HOKA, Merrell. The figures are in the table below the chart.
View monthly share of search table
| Month | HOKA | Merrell | Altra | Columbia | KEEN |
|---|---|---|---|---|---|
| Oct 2025 | 76.8% | 11.8% | 4.4% | 6.5% | 0.44% |
| Nov 2025 | 71.8% | 12.2% | 3.9% | 11.8% | 0.39% |
| Dec 2025 | 74.1% | 10.8% | 3.3% | 11.4% | 0.38% |
| Jan 2026 | 73.5% | 12.7% | 4.6% | 8.7% | 0.46% |
| Feb 2026 | 77.7% | 11.6% | 4.1% | 6.1% | 0.51% |
| Mar 2026 | 78.8% | 11.9% | 5.1% | 3.7% | 0.45% |
| Apr 2026 | 79.3% | 11.7% | 5.1% | 3.4% | 0.5% |
| May 2026 | 79.2% | 12.1% | 5% | 3.1% | 0.55% |
| Jun 2026 | 78.1% | 14% | 4.3% | 3% | 0.58% |
| Jul 2026 | 77.4% | 13.6% | 4.9% | 3.4% | 0.73% |
| Aug 2026 | 79.4% | 11.5% | 5% | 3.5% | 0.55% |
| Sep 2026 | 75.7% | 13.1% | 5.8% | 4.7% | 0.64% |
How has the HOKA and Merrell comparison changed over the last 12 months?
3 findings
- HOKA was ahead of Merrell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HOKA’s estimated Share of Search among hiking shoe brands worldwide moved from 76.8% to 75.7%, and its estimated monthly branded searches moved from 4.3M to 3.9M.
- Across the 12 months ending September 2026, Merrell’s estimated Share of Search among hiking shoe brands worldwide moved from 11.8% to 13.1%, and its estimated monthly branded searches moved from 661K to 680K.
How did search popularity change for hiking shoe brands worldwide in September 2026?
2 changes
In September 2026, Merrell gained estimated Share of Search among hiking shoe brands worldwide, from 11.5% to 13.1%.
In September 2026, HOKA lost estimated Share of Search among hiking shoe brands worldwide, from 79.4% to 75.7%.
Other head-to-heads among hiking shoe brands
How each brand is measured
Brandwave collects information about searches that people make online using HOKA’s and Merrell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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