Altra vs Merrell:Which is searched more?
In September 2026, Altra had more branded searches than Merrell among hiking shoe brands worldwide. Altra was estimated to have 301K branded searches compared to Merrell’s 40.5K, and held an 11% Share of Search versus Merrell’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Altra or Merrell?
Compare the hiking shoe brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Altra, Merrell. The figures are in the table below the chart.
View monthly share of search table
| Month | HOKA | Altra | Columbia | Merrell | KEEN |
|---|---|---|---|---|---|
| Oct 2025 | 85.8% | 7.7% | 5.2% | 0.85% | 0.46% |
| Nov 2025 | 82.4% | 7.4% | 9.1% | 0.67% | 0.45% |
| Dec 2025 | 85% | 6.2% | 7.6% | 0.69% | 0.46% |
| Jan 2026 | 83% | 9.1% | 6.1% | 1.2% | 0.55% |
| Feb 2026 | 85.4% | 7.7% | 5.1% | 1.3% | 0.56% |
| Mar 2026 | 85.7% | 9.4% | 3.4% | 1% | 0.46% |
| Apr 2026 | 85.5% | 9.4% | 3.4% | 1.3% | 0.46% |
| May 2026 | 85.2% | 9.4% | 3.4% | 1.5% | 0.46% |
| Jun 2026 | 86.9% | 7.8% | 3.5% | 1.3% | 0.47% |
| Jul 2026 | 84.2% | 9.2% | 4.1% | 1.9% | 0.56% |
| Aug 2026 | 84.6% | 9.3% | 4.2% | 1.5% | 0.46% |
| Sep 2026 | 82% | 11% | 4.9% | 1.5% | 0.54% |
How has the Altra and Merrell comparison changed over the last 12 months?
3 findings
- Altra was ahead of Merrell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Altra’s estimated Share of Search among hiking shoe brands worldwide moved from 7.7% to 11%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Merrell’s estimated Share of Search among hiking shoe brands worldwide moved from 0.85% to 1.5%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
How did search popularity change for hiking shoe brands worldwide in September 2026?
2 changes
In September 2026, Altra gained estimated Share of Search among hiking shoe brands worldwide, from 9.3% to 11%.
Estimated monthly branded searches for Merrell worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
Other head-to-heads among hiking shoe brands
How each brand is measured
Brandwave collects information about searches that people make online using Altra’s and Merrell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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