Brandwave

Kérastase vs Moroccanoil:Which is more popular?

In October 2026, Kérastase had more branded searches than Moroccanoil among heat protectant brands worldwide. Kérastase had about 12,100 branded searches, while Moroccanoil had 6,600. Kérastase made up 14.5% of all heat protectant brand searches we track, and Moroccanoil accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about heat protectant brands, Moroccanoil appeared in three of the five answers and Kérastase in none.

Among heat protectant brands worldwide in October 2026

Who do people search for more?

Kérastase, about 83% more searches than Moroccanoil

Kérastase 12.1K searchesMoroccanoil 6.6K searches

Who does AI mention more?

Moroccanoil, mentioned in 3 of 5 answers, Kérastase in 0

Moroccanoil in 3 of 5Kérastase in 0 of 5

Who does AI recommend more?

Moroccanoil, the only one of the two named

Moroccanoil first in 2Kérastase never named

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Top heat protectant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moroccanoil was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kérastase did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. TRESemmé2nd
  3. Olaplex2nd
  4. Color Wow4th
  5. CHI5th
  6. Moroccanoil6th
  7. Kérastase–
  8. Living Proof–
  9. Bed Head–
  10. Not Your Mother's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TRESemmé3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moroccanoil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ghd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CHI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olaplex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Color Wow1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kérastase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Living Proof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bed Head0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Not Your Mother's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heat protectant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Kérastase or Moroccanoil more popular in search?

This chart shows how often people search Google for Kérastase and Moroccanoil by name. Each line represents a brand's share of searches for all ten heat protectant brands we track, month by month, from English-language searches worldwide.

Kérastase and Moroccanoil among heat protectant brands worldwide, by month

Share of searches by month for Kérastase, Moroccanoil. The figures are in the table below the chart.

View monthly share of searches table
MonthCHITRESemméKérastaseghdLiving ProofMoroccanoilBed HeadOlaplexColor WowNot Your Mother's
Nov 202521.4%14.3%11.7%14.3%9.6%11.7%6.4%4.3%2.8%3.4%
Dec 202520.9%14%11.4%14%9.3%9.3%9.3%5.1%3.3%3.3%
Jan 202619.1%19.1%12.8%12.8%10.5%8.5%4.7%5.7%3.1%3.7%
Feb 202618.8%18.8%12.6%12.6%10.3%10.3%3%6.9%3%3.7%
Mar 202621.8%17.8%14.6%11.9%9.7%9.7%2.8%5.3%2.8%3.5%
Apr 202619.4%19.4%13%13%10.6%10.6%2.6%4.6%3%3.8%
May 202618.2%18.2%14.9%14.9%8.1%9.9%2.4%5.3%3.5%4.4%
Jun 202616.2%19.8%16.2%13.2%8.8%10.8%2.6%4.8%3.8%3.8%
Jul 202614.6%21.8%17.8%11.9%7.9%9.7%2.3%5.2%5.2%3.4%
Aug 202619.1%19.1%15.6%10.4%8.5%8.5%3.8%5.7%4.6%4.6%
Sep 202618.8%15.4%15.4%10.3%8.4%8.4%10.3%5.6%3.7%3.7%
Oct 202621.7%17.7%14.5%11.9%7.9%7.9%5.3%5.3%4.3%3.5%

Kérastase and Moroccanoil sell other things too, so only their searches that name this product count here, like “kerastase heat protectant”.

How has branded search for Kérastase and Moroccanoil changed worldwide over the last 12 months?

3 findings

How did search popularity change for heat protectant brands worldwide in October 2026?

3 changes

  1. In October 2026, TRESemmé overtook Kérastase to rank 2nd among heat protectant brands worldwide, with 17.7% of the searches.

  2. In October 2026, Kérastase lost share of searches among heat protectant brands worldwide, from 15.4% to 14.5%.

  3. Moroccanoil’s share of searches among heat protectant brands worldwide has lost ground for 3 months in a row, from 9.7% to 7.9% in October 2026.

How are Kérastase’s and Moroccanoil’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kérastase’s and Moroccanoil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kérastase

1 branded search term

  • kerastase heat protectant

Moroccanoil

1 branded search term

  • moroccanoil heat protectant

How the Brand Demand Index is measured

Other head-to-heads among heat protectant brands

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