Samsung vs Xbox:Which is searched more?
In September 2026, Xbox had more branded searches than Samsung among hard Drive brands worldwide. Xbox was estimated to have 7.6M branded searches compared to Samsung’s 352K, and held an 86.1% Share of Search versus Samsung’s 4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Samsung or Xbox?
Compare the hard drive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xbox, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox | SanDisk | Samsung | Seagate | Western Digital | LaCie |
|---|---|---|---|---|---|---|
| Oct 2025 | 88.1% | 3.6% | 4.4% | 2% | 1.6% | 0.27% |
| Nov 2025 | 90% | 3.6% | 3.5% | 1.3% | 1.3% | 0.27% |
| Dec 2025 | 91.2% | 2.9% | 3.1% | 1.3% | 1.3% | 0.21% |
| Jan 2026 | 86.1% | 6.2% | 3.7% | 1.9% | 1.9% | 0.31% |
| Feb 2026 | 84.5% | 6.2% | 4.3% | 1.9% | 2.8% | 0.31% |
| Mar 2026 | 86.5% | 5.1% | 4.3% | 1.9% | 1.9% | 0.38% |
| Apr 2026 | 85.4% | 6.4% | 4.1% | 1.9% | 1.9% | 0.32% |
| May 2026 | 82.6% | 9.1% | 3.9% | 2.2% | 1.8% | 0.3% |
| Jun 2026 | 86.4% | 6.5% | 3.4% | 1.9% | 1.6% | 0.21% |
| Jul 2026 | 86.4% | 6.5% | 3.6% | 1.9% | 1.3% | 0.21% |
| Aug 2026 | 86.1% | 6.3% | 4% | 1.9% | 1.6% | 0.21% |
| Sep 2026 | 86.1% | 6.2% | 4% | 1.9% | 1.5% | 0.31% |
How has the Samsung and Xbox comparison changed over the last 12 months?
3 findings
- Xbox was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among hard Drive brands worldwide moved from 4.4% to 4%, and its estimated monthly branded searches moved from 452K to 352K.
- Across the 12 months ending September 2026, Xbox’s estimated Share of Search among hard Drive brands worldwide moved from 88.1% to 86.1%, and its estimated monthly branded searches moved from 9M to 7.6M.
How did search popularity change for hard Drive brands worldwide in September 2026?
2 changes
Samsung’s estimated Share of Search among hard Drive brands worldwide has gained ground for 3 months in a row, from 3.4% to 4% in September 2026.
Estimated monthly branded searches for Xbox worldwide fell 15.2% over 12 measured months, from 9M to 7.6M in September 2026.
Other head-to-heads among hard Drive brands
How each brand is measured
Brandwave collects information about searches that people make online using Samsung’s and Xbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.