Dyson vs ghd:Which is searched more?
In September 2026, Dyson had more branded searches than ghd among hair styling tool brands worldwide. Dyson was estimated to have 8.1M branded searches compared to ghd’s 682K, and held a 77.3% Share of Search versus ghd’s 6.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dyson or ghd?
Compare brands that offer hair dryers and styling appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, ghd. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Shark | ghd | BaByliss | T3 | CHI | Remington |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.6% | 9.5% | 7.3% | 5.5% | 0.63% | 0.29% | 0.11% |
| Nov 2025 | 75.3% | 10.8% | 8.1% | 5% | 0.58% | 0.27% | 0.07% |
| Dec 2025 | 74.6% | 11.8% | 6.5% | 5.6% | 1.1% | 0.35% | 0.09% |
| Jan 2026 | 78.5% | 9.6% | 5.5% | 5.2% | 0.72% | 0.26% | 0.1% |
| Feb 2026 | 77.2% | 9.1% | 6.7% | 5.4% | 1.2% | 0.28% | 0.11% |
| Mar 2026 | 75.6% | 9.8% | 6.8% | 6.4% | 1% | 0.3% | 0.11% |
| Apr 2026 | 76.6% | 8.9% | 6.3% | 6.9% | 0.91% | 0.31% | 0.12% |
| May 2026 | 75.9% | 9.7% | 6.2% | 6.8% | 1.1% | 0.3% | 0.12% |
| Jun 2026 | 77% | 8.8% | 6.2% | 6.9% | 0.75% | 0.28% | 0.12% |
| Jul 2026 | 73.8% | 9.8% | 7.9% | 7.4% | 0.73% | 0.31% | 0.13% |
| Aug 2026 | 76.8% | 9.7% | 6.1% | 6.4% | 0.73% | 0.28% | 0.13% |
| Sep 2026 | 77.3% | 9.2% | 6.5% | 5.9% | 0.78% | 0.29% | 0.1% |
How has the Dyson and ghd comparison changed over the last 12 months?
3 findings
- Dyson was ahead of ghd in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among hair styling tool brands worldwide moved from 76.6% to 77.3%, and its estimated monthly branded searches moved from 8.5M to 8.1M.
- Across the 12 months ending September 2026, ghd’s estimated Share of Search among hair styling tool brands worldwide moved from 7.3% to 6.5%, and its estimated monthly branded searches moved from 811K to 682K.
How did search popularity change for hair styling tool brands worldwide in September 2026?
2 changes
In September 2026, Dyson gained estimated Share of Search among hair styling tool brands worldwide, from 76.8% to 77.3%.
In September 2026, ghd rose from 4th to 3rd among hair styling tool brands worldwide.
Other head-to-heads among hair styling tool brands
How each brand is measured
Brandwave collects information about searches that people make online using Dyson’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dyson
11 branded search terms
- dyson
- dyson airwrap
- dyson hair dryer
- dyson hair straightener
- dyson hair styling
- dyson supersonic
- dyson vacuum
- hair dryer dyson
- hair straightener dyson
- hair styling dyson
- vacuum dyson
ghd
6 branded search terms
- ghd
- ghd hair
- ghd hair dryer
- ghd hair straightener
- ghd hair styling
- ghd straighteners
Put your own brand in this comparison
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