BaByliss vs ghd:Which is searched more?
In September 2026, ghd had more branded searches than BaByliss among hair styling tool brands worldwide. ghd was estimated to have 682K branded searches compared to BaByliss’ 616K, and held a 6.5% Share of Search versus BaByliss’ 5.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BaByliss or ghd?
Compare brands that offer hair dryers and styling appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ghd, BaByliss. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Shark | ghd | BaByliss | T3 | CHI | Remington |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.6% | 9.5% | 7.3% | 5.5% | 0.63% | 0.29% | 0.11% |
| Nov 2025 | 75.3% | 10.8% | 8.1% | 5% | 0.58% | 0.27% | 0.07% |
| Dec 2025 | 74.6% | 11.8% | 6.5% | 5.6% | 1.1% | 0.35% | 0.09% |
| Jan 2026 | 78.5% | 9.6% | 5.5% | 5.2% | 0.72% | 0.26% | 0.1% |
| Feb 2026 | 77.2% | 9.1% | 6.7% | 5.4% | 1.2% | 0.28% | 0.11% |
| Mar 2026 | 75.6% | 9.8% | 6.8% | 6.4% | 1% | 0.3% | 0.11% |
| Apr 2026 | 76.6% | 8.9% | 6.3% | 6.9% | 0.91% | 0.31% | 0.12% |
| May 2026 | 75.9% | 9.7% | 6.2% | 6.8% | 1.1% | 0.3% | 0.12% |
| Jun 2026 | 77% | 8.8% | 6.2% | 6.9% | 0.75% | 0.28% | 0.12% |
| Jul 2026 | 73.8% | 9.8% | 7.9% | 7.4% | 0.73% | 0.31% | 0.13% |
| Aug 2026 | 76.8% | 9.7% | 6.1% | 6.4% | 0.73% | 0.28% | 0.13% |
| Sep 2026 | 77.3% | 9.2% | 6.5% | 5.9% | 0.78% | 0.29% | 0.1% |
How has the BaByliss and ghd comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: BaByliss took it in April 2026, ghd took it in July 2026, BaByliss took it in August 2026, ghd took it in September 2026.
- Across the 12 months ending September 2026, BaByliss’ estimated Share of Search among hair styling tool brands worldwide moved from 5.5% to 5.9%, and its estimated monthly branded searches moved from 610K to 616K.
- Across the 12 months ending September 2026, ghd’s estimated Share of Search among hair styling tool brands worldwide moved from 7.3% to 6.5%, and its estimated monthly branded searches moved from 811K to 682K.
How did search popularity change for hair styling tool brands worldwide in September 2026?
2 changes
In September 2026, BaByliss lost estimated Share of Search among hair styling tool brands worldwide, from 6.4% to 5.9%.
In September 2026, ghd rose from 4th to 3rd among hair styling tool brands worldwide.
Other head-to-heads among hair styling tool brands
How each brand is measured
Brandwave collects information about searches that people make online using BaByliss’ and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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