Brandwave

Kérastase vs Moroccanoil:Which is more popular?

In September 2026, Moroccanoil had more branded searches than Kérastase among hair oil brands worldwide. Moroccanoil had about 368,000 branded searches, while Kérastase had 49,500. Moroccanoil made up 60.6% of all hair oil brand searches we track, and Kérastase accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about hair oil brands, Moroccanoil appeared in all five answers and Kérastase in one. Moroccanoil was mentioned before Kérastase in every answer.

Among hair oil brands worldwide in September 2026

Who do people search for more?

Moroccanoil, about 7 searches for every 1 for Kérastase

Moroccanoil 368K searchesKérastase 49.5K searches

Who does AI mention more?

Moroccanoil, mentioned in every answer we collected

Moroccanoil in 5 of 5Kérastase in 1 of 5

Who does AI recommend more?

Moroccanoil, named ahead of Kérastase in every answer

Moroccanoil first in 5Kérastase never first

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Top hair oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moroccanoil appeared in all five answers. Kérastase was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Moroccanoil was listed before Kérastase in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moroccanoil1st
  2. Mielle2nd
  3. Olaplex3rd
  4. Kérastase4th
  5. Verb5th
  6. Gisou–
  7. OGX–
  8. OUAI–
  9. Amika–
  10. Briogeo–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moroccanoil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mielle4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Olaplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kérastase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Verb1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gisou0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OGX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OUAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Briogeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about hair oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Kérastase or Moroccanoil more popular in search?

This chart shows how often people search Google for Kérastase and Moroccanoil by name. Each line represents a brand's share of searches for all 11 hair oil brands we track, month by month, from English-language searches worldwide.

Kérastase and Moroccanoil among hair oil brands worldwide, by month

Share of searches by month for Moroccanoil, Kérastase. The figures are in the table below the chart.

View monthly share of searches table
MonthMoroccanoilGisouKérastaseMielleVerbOGXOlaplexOUAIAmikaBriogeoJVN
Oct 202562.6%8.4%8.4%6.4%3.8%3.1%2.1%4.6%0.18%0.33%0.18%
Nov 202560.7%12.1%8.2%5.1%3%2.4%2.4%5.5%0.14%0.26%0.21%
Dec 202562.7%10.3%8.4%5.1%3.1%2.5%2.5%4.6%0.22%0.27%0.22%
Jan 202660.7%8.2%8.2%7.4%3.7%3.7%3%4.5%0.22%0.32%0.26%
Feb 202660.7%8.2%8.2%7.4%3.7%4.5%3%3.7%0.26%0.31%0.26%
Mar 202662.9%6.9%8.5%6.3%3.8%4.6%2.5%3.8%0.27%0.27%0.22%
Apr 202658.4%6.4%9.6%7.1%5.3%5.3%2.9%4.3%0.25%0.25%0.21%
May 202669.9%5.1%6.3%4.7%3.4%4.2%2.3%3.4%0.24%0.2%0.17%
Jun 202659.2%6.5%9.7%5.9%5.3%5.3%2.9%4.4%0.26%0.26%0.16%
Jul 202655.5%9.1%11.2%5.5%5%6.1%2.7%4.1%0.24%0.24%0.2%
Aug 202662.8%6.9%8.4%5.1%4.6%4.6%3.1%3.8%0.22%0.22%0.14%
Sep 202660.6%8.2%8.2%5.9%5.5%3.7%3.7%3.7%0.31%0.26%0.16%

How has the Kérastase and Moroccanoil comparison changed over the last 12 months?

3 findings
  • Moroccanoil was ahead of Kérastase in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kérastase’s share of searches among hair oil brands worldwide moved from 8.4% to 8.2%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Moroccanoil’s share of searches among hair oil brands worldwide moved from 62.6% to 60.6%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for hair oil brands worldwide in September 2026?

3 changes

  1. In September 2026, Gisou overtook Kérastase to rank 2nd among hair oil brands worldwide, with 8.2% of the searches.

  2. In September 2026, Moroccanoil lost share of searches among hair oil brands worldwide, from 62.8% to 60.6%.

  3. Estimated monthly branded searches for Kérastase worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kérastase’s and Moroccanoil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kérastase

1 branded search term

  • kerastase elixir ultime

Moroccanoil

1 branded search term

  • moroccanoil

How the Brand Demand Index is measured

Other head-to-heads among hair oil brands

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