Olaplex vs Redken:Which is more popular?
In September 2026, Olaplex had more branded searches than Redken among hair mask brands worldwide. Olaplex had about 550,000 branded searches, while Redken had 301,000. Olaplex made up 17% of all hair mask brand searches we track, and Redken accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about hair mask brands, Olaplex and Redken each appeared in three of the five answers. Olaplex and Redken were each mentioned first in two of the four answers that named either.
Who do people search for more?
Olaplex, about 83% more searches than Redken
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top hair mask brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Olaplex and Redken were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Olaplex and Redken were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
K181st
Moroccanoil2nd
Kérastase3rd
Redken4th- Olaplex5th
Amika6th
SheaMoisture7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- K184 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kérastase3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Olaplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moroccanoil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Redken3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SheaMoisture2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amika2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair mask brands
5 answers
Asked ChatGPT
“Which hair mask brand should I buy?”
Asked ChatGPT
“What are the best hair mask brands?”
Asked ChatGPT
“What's the best hair mask brand for dry damaged hair?”
Searched Google, AI Overview
“best hair mask”
Searched Google, AI Overview
“hair mask for dry hair”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Olaplex or Redken more popular in search?
This chart shows how often people search Google for Olaplex and Redken by name. Each line represents a brand's share of searches for all seven hair mask brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Olaplex, Redken. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kérastase | Olaplex | Moroccanoil | Redken | SheaMoisture | K18 | Amika |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 21.5% | 14.4% | 9.6% | 5.3% | 0.86% | 0.58% |
| Nov 2025 | 53.3% | 19.6% | 13.1% | 8.7% | 3.9% | 0.79% | 0.64% |
| Dec 2025 | 48.3% | 21.7% | 14.5% | 9.7% | 4.4% | 0.87% | 0.59% |
| Jan 2026 | 51.8% | 19.1% | 12.7% | 10.4% | 4.7% | 0.77% | 0.51% |
| Feb 2026 | 51.2% | 18.8% | 12.6% | 10.3% | 5.6% | 0.93% | 0.62% |
| Mar 2026 | 51.8% | 19.1% | 12.7% | 10.4% | 4.7% | 0.77% | 0.51% |
| Apr 2026 | 49.1% | 22% | 12% | 9.9% | 5.4% | 1.1% | 0.48% |
| May 2026 | 46.4% | 20.8% | 17% | 9.3% | 5.1% | 0.84% | 0.56% |
| Jun 2026 | 51.8% | 19% | 12.7% | 10.4% | 4.7% | 0.94% | 0.51% |
| Jul 2026 | 56.6% | 17% | 11.4% | 9.3% | 4.2% | 1% | 0.46% |
| Aug 2026 | 55% | 16.5% | 13.5% | 9.1% | 4.1% | 1.2% | 0.54% |
| Sep 2026 | 56.4% | 17% | 11.3% | 9.3% | 4.2% | 1.2% | 0.56% |
How has the Olaplex and Redken comparison changed over the last 12 months?
3 findings
- Olaplex was ahead of Redken in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Olaplex’s share of searches among hair mask brands worldwide moved from 21.5% to 17%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Redken’s share of searches among hair mask brands worldwide moved from 9.6% to 9.3%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for hair mask brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Olaplex’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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