Kérastase vs Redken:Which is searched more?
In September 2026, Kérastase had more branded searches than Redken among hair mask brands worldwide. Kérastase had about 1.8 million branded searches, while Redken had 301,000. Kérastase made up 56.4% of all hair mask brand searches we track, and Redken accounted for 9.3%. These are worldwide searches for English-language branded terms.
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Is Kérastase or Redken more popular in search?
Compare the hair mask brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Kérastase, Redken. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kérastase | Olaplex | Moroccanoil | Redken | SheaMoisture | K18 | Amika |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 21.5% | 14.4% | 9.6% | 5.3% | 0.86% | 0.58% |
| Nov 2025 | 53.3% | 19.6% | 13.1% | 8.7% | 3.9% | 0.79% | 0.64% |
| Dec 2025 | 48.3% | 21.7% | 14.5% | 9.7% | 4.4% | 0.87% | 0.59% |
| Jan 2026 | 51.8% | 19.1% | 12.7% | 10.4% | 4.7% | 0.77% | 0.51% |
| Feb 2026 | 51.2% | 18.8% | 12.6% | 10.3% | 5.6% | 0.93% | 0.62% |
| Mar 2026 | 51.8% | 19.1% | 12.7% | 10.4% | 4.7% | 0.77% | 0.51% |
| Apr 2026 | 49.1% | 22% | 12% | 9.9% | 5.4% | 1.1% | 0.48% |
| May 2026 | 46.4% | 20.8% | 17% | 9.3% | 5.1% | 0.84% | 0.56% |
| Jun 2026 | 51.8% | 19% | 12.7% | 10.4% | 4.7% | 0.94% | 0.51% |
| Jul 2026 | 56.6% | 17% | 11.4% | 9.3% | 4.2% | 1% | 0.46% |
| Aug 2026 | 55% | 16.5% | 13.5% | 9.1% | 4.1% | 1.2% | 0.54% |
| Sep 2026 | 56.4% | 17% | 11.3% | 9.3% | 4.2% | 1.2% | 0.56% |
How has the Kérastase and Redken comparison changed over the last 12 months?
3 findings
- Kérastase was ahead of Redken in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kérastase’s share of searches among hair mask brands worldwide moved from 47.9% to 56.4%, and its estimated monthly branded searches moved from 1.5M to 1.8M.
- Across the 12 months ending September 2026, Redken’s share of searches among hair mask brands worldwide moved from 9.6% to 9.3%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for hair mask brands worldwide in September 2026?
1 change
In September 2026, Kérastase gained share of searches among hair mask brands worldwide, from 55% to 56.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kérastase’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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