Brandwave

Kérastase vs Moroccanoil:Which is more popular?

In September 2026, Kérastase had more branded searches than Moroccanoil among hair mask brands worldwide. Kérastase had about 1.8 million branded searches, while Moroccanoil had 368,000. Kérastase made up 56.4% of all hair mask brand searches we track, and Moroccanoil accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about hair mask brands, Kérastase and Moroccanoil each appeared in three of the five answers. Moroccanoil was mentioned before Kérastase in three out of five answers.

Among hair mask brands worldwide in September 2026

Who do people search for more?

Kérastase, about 5 searches for every 1 for Moroccanoil

Kérastase 1.8M searchesMoroccanoil 368K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Kérastase in 3 of 5Moroccanoil in 3 of 5

Who does AI recommend more?

Moroccanoil, named ahead of Kérastase in 3 of 5 answers

Moroccanoil first in 3Kérastase first in 2

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Top hair mask brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kérastase was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Moroccanoil was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Moroccanoil was listed before Kérastase in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. K181st
  2. Moroccanoil2nd
  3. Kérastase3rd
  4. Redken4th
  5. Olaplex5th
  6. Amika6th
  7. SheaMoisture7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • K184 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kérastase3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Olaplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moroccanoil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redken3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SheaMoisture2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amika2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair mask brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kérastase or Moroccanoil more popular in search?

This chart shows how often people search Google for Kérastase and Moroccanoil by name. Each line represents a brand's share of searches for all seven hair mask brands we track, month by month, from English-language searches worldwide.

Kérastase and Moroccanoil among hair mask brands worldwide, by month

Share of searches by month for Kérastase, Moroccanoil. The figures are in the table below the chart.

View monthly share of searches table
MonthKérastaseOlaplexMoroccanoilRedkenSheaMoistureK18Amika
Oct 202547.9%21.5%14.4%9.6%5.3%0.86%0.58%
Nov 202553.3%19.6%13.1%8.7%3.9%0.79%0.64%
Dec 202548.3%21.7%14.5%9.7%4.4%0.87%0.59%
Jan 202651.8%19.1%12.7%10.4%4.7%0.77%0.51%
Feb 202651.2%18.8%12.6%10.3%5.6%0.93%0.62%
Mar 202651.8%19.1%12.7%10.4%4.7%0.77%0.51%
Apr 202649.1%22%12%9.9%5.4%1.1%0.48%
May 202646.4%20.8%17%9.3%5.1%0.84%0.56%
Jun 202651.8%19%12.7%10.4%4.7%0.94%0.51%
Jul 202656.6%17%11.4%9.3%4.2%1%0.46%
Aug 202655%16.5%13.5%9.1%4.1%1.2%0.54%
Sep 202656.4%17%11.3%9.3%4.2%1.2%0.56%

How has the Kérastase and Moroccanoil comparison changed over the last 12 months?

3 findings
  • Kérastase was ahead of Moroccanoil in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kérastase’s share of searches among hair mask brands worldwide moved from 47.9% to 56.4%, and its estimated monthly branded searches moved from 1.5M to 1.8M.
  • Across the 12 months ending September 2026, Moroccanoil’s share of searches among hair mask brands worldwide moved from 14.4% to 11.3%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for hair mask brands worldwide in September 2026?

2 changes

  1. In September 2026, Kérastase gained share of searches among hair mask brands worldwide, from 55% to 56.4%.

  2. In September 2026, Moroccanoil lost share of searches among hair mask brands worldwide, from 13.5% to 11.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kérastase’s and Moroccanoil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kérastase

1 branded search term

  • kerastase

Moroccanoil

1 branded search term

  • moroccanoil

How the Brand Demand Index is measured

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