Brandwave

BaBylissPRO vs Shark:Which is more popular?

In September 2026, BaBylissPRO had more branded searches than Shark among hair curler brands worldwide. BaBylissPRO had about 12,800 branded searches, while Shark had 1,600. BaBylissPRO made up 0.22% of all hair curler brand searches we track, and Shark accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about hair curler brands, BaBylissPRO appeared in four of the five answers and Shark in three. BaBylissPRO was mentioned before Shark in three out of four answers.

Among hair curler brands worldwide in September 2026

Who do people search for more?

BaBylissPRO, about 8 searches for every 1 for Shark

BaBylissPRO 12.8K searchesShark 1.6K searches

Who does AI mention more?

BaBylissPRO, mentioned in 4 of 5 answers, Shark in 3

BaBylissPRO in 4 of 5Shark in 3 of 5

Who does AI recommend more?

BaBylissPRO, named ahead of Shark in 3 of 4 answers

BaBylissPRO first in 3Shark first in 1

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Top hair curler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BaBylissPRO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shark was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BaBylissPRO was listed before Shark in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. T31st
  2. BaBylissPRO2nd
  3. Conair3rd
  4. Dyson4th
  5. Shark5th
  6. BaByliss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T33 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dyson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair curler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BaBylissPRO or Shark more popular in search?

This chart shows how often people search Google for BaBylissPRO and Shark by name. Each line represents a brand's share of searches for all six hair curler brands we track, month by month, from English-language searches worldwide.

BaBylissPRO and Shark among hair curler brands worldwide, by month

Share of searches by month for BaBylissPRO, Shark. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissConairT3BaBylissPROShark
Oct 202587.4%10.7%1.3%0.26%0.33%0.03%
Nov 202587.9%10.6%0.87%0.26%0.27%0.04%
Dec 202585%12.7%1.3%0.46%0.57%0.05%
Jan 202687.4%10.8%1.3%0.32%0.18%0.03%
Feb 202687.4%10.8%1.3%0.32%0.22%0.03%
Mar 202685.5%12.8%1.3%0.31%0.18%0.03%
Apr 202685.6%12.6%1.3%0.31%0.18%0.03%
May 202685.3%12.6%1.5%0.31%0.22%0.03%
Jun 202685.4%12.5%1.5%0.25%0.22%0.03%
Jul 202682.9%15%1.5%0.37%0.26%0.03%
Aug 202685.4%12.7%1.3%0.31%0.26%0.03%
Sep 202687.6%10.8%1.1%0.26%0.22%0.03%

How has the BaBylissPRO and Shark comparison changed over the last 12 months?

3 findings
  • BaBylissPRO was ahead of Shark in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BaBylissPRO’s share of searches among hair curler brands worldwide moved from 0.33% to 0.22%, and its estimated monthly branded searches moved from 18.8K to 12.8K.
  • Across the 12 months ending September 2026, Shark’s share of searches among hair curler brands worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 1.6K.

How did search popularity change for hair curler brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for BaBylissPRO worldwide fell 31.9% over 12 measured months, from 18.8K to 12.8K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using BaBylissPRO’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaBylissPRO

2 branded search terms

  • babylisspro curling iron
  • babylisspro curling wand

Shark

1 branded search term

  • hair dryer shark

How the Brand Demand Index is measured

Other head-to-heads among hair curler brands

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