Brandwave

BaBylissPRO vs Dyson:Which is more popular?

In September 2026, Dyson had more branded searches than BaBylissPRO among hair curler brands worldwide. Dyson had about 5 million branded searches, while BaBylissPRO had 12,800. Dyson made up 87.6% of all hair curler brand searches we track, and BaBylissPRO accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about hair curler brands, BaBylissPRO appeared in four of the five answers and Dyson in two. BaBylissPRO was mentioned before Dyson in three out of four answers.

Among hair curler brands worldwide in September 2026

Who do people search for more?

Dyson, about 390 searches for every 1 for BaBylissPRO

Dyson 5M searchesBaBylissPRO 12.8K searches

Who does AI mention more?

BaBylissPRO, mentioned in 4 of 5 answers, Dyson in 2

BaBylissPRO in 4 of 5Dyson in 2 of 5

Who does AI recommend more?

BaBylissPRO, named ahead of Dyson in 3 of 4 answers

BaBylissPRO first in 3Dyson first in 1

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Top hair curler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BaBylissPRO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dyson was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BaBylissPRO was listed before Dyson in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. T31st
  2. BaBylissPRO2nd
  3. Conair3rd
  4. Dyson4th
  5. Shark5th
  6. BaByliss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T33 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dyson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair curler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BaBylissPRO or Dyson more popular in search?

This chart shows how often people search Google for BaBylissPRO and Dyson by name. Each line represents a brand's share of searches for all six hair curler brands we track, month by month, from English-language searches worldwide.

BaBylissPRO and Dyson among hair curler brands worldwide, by month

Share of searches by month for Dyson, BaBylissPRO. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissConairT3BaBylissPROShark
Oct 202587.4%10.7%1.3%0.26%0.33%0.03%
Nov 202587.9%10.6%0.87%0.26%0.27%0.04%
Dec 202585%12.7%1.3%0.46%0.57%0.05%
Jan 202687.4%10.8%1.3%0.32%0.18%0.03%
Feb 202687.4%10.8%1.3%0.32%0.22%0.03%
Mar 202685.5%12.8%1.3%0.31%0.18%0.03%
Apr 202685.6%12.6%1.3%0.31%0.18%0.03%
May 202685.3%12.6%1.5%0.31%0.22%0.03%
Jun 202685.4%12.5%1.5%0.25%0.22%0.03%
Jul 202682.9%15%1.5%0.37%0.26%0.03%
Aug 202685.4%12.7%1.3%0.31%0.26%0.03%
Sep 202687.6%10.8%1.1%0.26%0.22%0.03%

How has the BaBylissPRO and Dyson comparison changed over the last 12 months?

3 findings
  • Dyson was ahead of BaBylissPRO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BaBylissPRO’s share of searches among hair curler brands worldwide moved from 0.33% to 0.22%, and its estimated monthly branded searches moved from 18.8K to 12.8K.
  • Across the 12 months ending September 2026, Dyson’s share of searches among hair curler brands worldwide moved from 87.4% to 87.6%, and its estimated monthly branded searches held steady at 5M.

How did search popularity change for hair curler brands worldwide in September 2026?

2 changes

  1. In September 2026, Dyson gained share of searches among hair curler brands worldwide, from 85.4% to 87.6%.

  2. Estimated monthly branded searches for BaBylissPRO worldwide fell 31.9% over 12 measured months, from 18.8K to 12.8K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using BaBylissPRO’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaBylissPRO

2 branded search terms

  • babylisspro curling iron
  • babylisspro curling wand

Dyson

1 branded search term

  • dyson

How the Brand Demand Index is measured

Other head-to-heads among hair curler brands

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