Brandwave

BaByliss vs BaBylissPRO:Which is more popular?

In September 2026, BaByliss had more branded searches than BaBylissPRO among hair curler brands worldwide. BaByliss had about 616,000 branded searches, while BaBylissPRO had 12,800. BaByliss made up 24.3% of all hair curler brand searches we track, and BaBylissPRO accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about hair curler brands, BaBylissPRO appeared in four of the five answers and BaByliss in none.

Among hair curler brands worldwide in September 2026

Who do people search for more?

BaByliss, about 48 searches for every 1 for BaBylissPRO

BaByliss 616K searchesBaBylissPRO 12.8K searches

Who does AI mention more?

BaBylissPRO, mentioned in 4 of 5 answers, BaByliss in 0

BaBylissPRO in 4 of 5BaByliss in 0 of 5

Who does AI recommend more?

BaBylissPRO, the only one of the two named

BaBylissPRO first in 4BaByliss never named

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Top hair curler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BaBylissPRO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BaByliss did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. T31st
  2. BaBylissPRO2nd
  3. Conair3rd
  4. Dyson4th
  5. Shark5th
  6. BaByliss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T33 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dyson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair curler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BaByliss or BaBylissPRO more popular in search?

This chart shows how often people search Google for BaByliss and BaBylissPRO by name. Each line represents a brand's share of searches for all six hair curler brands we track, month by month, from English-language searches worldwide.

BaByliss and BaBylissPRO among hair curler brands worldwide, by month

Share of searches by month for BaByliss, BaBylissPRO. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissConairT3BaBylissPROShark
Oct 202575.7%20.6%2.5%0.5%0.64%0.05%
Nov 202579.9%17.7%1.4%0.43%0.45%0.07%
Dec 202579.1%17.7%1.7%0.64%0.8%0.07%
Jan 202679.2%17.8%2.1%0.52%0.3%0.05%
Feb 202675.6%20.8%2.5%0.61%0.43%0.05%
Mar 202672.5%24.2%2.4%0.59%0.34%0.05%
Apr 202668.5%27.6%2.8%0.68%0.4%0.06%
May 202668%27.4%3.4%0.67%0.48%0.06%
Jun 202668.3%27.3%3.4%0.55%0.47%0.06%
Jul 202668.5%27.6%2.8%0.68%0.48%0.06%
Aug 202672.3%24.1%2.4%0.59%0.5%0.05%
Sep 202672.2%24.3%2.4%0.58%0.51%0.06%

How has the BaByliss and BaBylissPRO comparison changed over the last 12 months?

3 findings
  • BaByliss was ahead of BaBylissPRO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BaByliss’ share of searches among hair curler brands worldwide moved from 20.6% to 24.3%, and its estimated monthly branded searches moved from 610K to 616K.
  • Across the 12 months ending September 2026, BaBylissPRO’s share of searches among hair curler brands worldwide moved from 0.64% to 0.51%, and its estimated monthly branded searches moved from 18.8K to 12.8K.

How did search popularity change for hair curler brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for BaBylissPRO worldwide fell 31.9% over 12 measured months, from 18.8K to 12.8K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using BaByliss’ and BaBylissPRO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaByliss

3 branded search terms

  • babyliss
  • babyliss hair dryer
  • babyliss shaver

BaBylissPRO

2 branded search terms

  • babylisspro curling iron
  • babylisspro curling wand

How the Brand Demand Index is measured

Other head-to-heads among hair curler brands

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