BaByliss vs Conair:Which is more popular?
In September 2026, BaByliss had more branded searches than Conair among hair curler brands worldwide. BaByliss had about 616,000 branded searches, while Conair had 60,500. BaByliss made up 10.8% of all hair curler brand searches we track, and Conair accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about hair curler brands, Conair appeared in all five answers and BaByliss in none.
Who do people search for more?
BaByliss, about 10 searches for every 1 for Conair
Who does AI mention more?
Conair, mentioned in every answer we collected
Who does AI recommend more?
Conair, the only one of the two named
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Top hair curler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Conair appeared in all five answers. BaByliss did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
T33 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dyson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair curler brands
5 answers
Asked ChatGPT
“Which hair curler brand should I buy?”
Asked ChatGPT
“What are the best hair curler brands?”
Asked ChatGPT
“What's the best hair curler brand for easy curls?”
Searched Google, AI Overview
“best hair curler”
Searched Google, AI Overview
“automatic hair curler”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is BaByliss or Conair more popular in search?
This chart shows how often people search Google for BaByliss and Conair by name. Each line represents a brand's share of searches for all six hair curler brands we track, month by month, from English-language searches worldwide.
Share of searches by month for BaByliss, Conair. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | BaByliss | Conair | T3 | BaBylissPRO | Shark |
|---|---|---|---|---|---|---|
| Oct 2025 | 87.4% | 10.7% | 1.3% | 0.26% | 0.33% | 0.03% |
| Nov 2025 | 87.9% | 10.6% | 0.87% | 0.26% | 0.27% | 0.04% |
| Dec 2025 | 85% | 12.7% | 1.3% | 0.46% | 0.57% | 0.05% |
| Jan 2026 | 87.4% | 10.8% | 1.3% | 0.32% | 0.18% | 0.03% |
| Feb 2026 | 87.4% | 10.8% | 1.3% | 0.32% | 0.22% | 0.03% |
| Mar 2026 | 85.5% | 12.8% | 1.3% | 0.31% | 0.18% | 0.03% |
| Apr 2026 | 85.6% | 12.6% | 1.3% | 0.31% | 0.18% | 0.03% |
| May 2026 | 85.3% | 12.6% | 1.5% | 0.31% | 0.22% | 0.03% |
| Jun 2026 | 85.4% | 12.5% | 1.5% | 0.25% | 0.22% | 0.03% |
| Jul 2026 | 82.9% | 15% | 1.5% | 0.37% | 0.26% | 0.03% |
| Aug 2026 | 85.4% | 12.7% | 1.3% | 0.31% | 0.26% | 0.03% |
| Sep 2026 | 87.6% | 10.8% | 1.1% | 0.26% | 0.22% | 0.03% |
How has the BaByliss and Conair comparison changed over the last 12 months?
3 findings
- BaByliss was ahead of Conair in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BaByliss’ share of searches among hair curler brands worldwide moved from 10.7% to 10.8%, and its estimated monthly branded searches moved from 610K to 616K.
- Across the 12 months ending September 2026, Conair’s share of searches among hair curler brands worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for hair curler brands worldwide in September 2026?
2 changes
In September 2026, BaByliss lost share of searches among hair curler brands worldwide, from 12.7% to 10.8%.
Estimated monthly branded searches for Conair worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using BaByliss’ and Conair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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