Brandwave

Philips Norelco vs Wahl:Which is more popular?

In September 2026, Wahl had more branded searches than Philips Norelco among hair clipper brands worldwide. Wahl had about 126,000 branded searches, while Philips Norelco had 60,500. Wahl made up 22.3% of all hair clipper brand searches we track, and Philips Norelco accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about hair clipper brands, Wahl appeared in all five answers and Philips Norelco in three. Wahl was mentioned before Philips Norelco in every answer.

Among hair clipper brands worldwide in September 2026

Who do people search for more?

Wahl, about 2 searches for every 1 for Philips Norelco

Wahl 126K searchesPhilips Norelco 60.5K searches

Who does AI mention more?

Wahl, mentioned in every answer we collected

Wahl in 5 of 5Philips Norelco in 3 of 5

Who does AI recommend more?

Wahl, named ahead of Philips Norelco in every answer

Wahl first in 5Philips Norelco never first

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Top hair clipper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wahl appeared in all five answers. Philips Norelco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wahl was listed before Philips Norelco in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wahl1st
  2. Andis2nd
  3. BaBylissPRO3rd
  4. Philips Norelco4th
  5. Panasonic5th
  6. JRL6th
  7. StyleCraft7th
  8. Remington8th
  9. Braun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wahl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Andis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips Norelco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JRL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • StyleCraft1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remington1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair clipper brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Philips Norelco or Wahl more popular in search?

This chart shows how often people search Google for Philips Norelco and Wahl by name. Each line represents a brand's share of searches for all nine hair clipper brands we track, month by month, from English-language searches worldwide.

Philips Norelco and Wahl among hair clipper brands worldwide, by month

Share of searches by month for Wahl, Philips Norelco. The figures are in the table below the chart.

View monthly share of searches table
MonthBaBylissPROWahlAndisPhilips NorelcoJRLStyleCraftBraunPanasonicRemington
Oct 202540.9%21.9%16.4%9.6%6.5%2.3%1.6%0.38%0.38%
Nov 202543.7%21.1%14%10.3%5.8%2.5%1.7%0.4%0.4%
Dec 202546.5%19.9%13.4%10.9%5%2.2%1.5%0.29%0.35%
Jan 202641.5%23.8%13%9.7%6.7%2.9%1.6%0.39%0.39%
Feb 202643.4%22.9%12.1%10.3%7%2.5%1.1%0.41%0.32%
Mar 202643.2%21.8%12.9%10.2%7%3.1%0.91%0.41%0.41%
Apr 202645.3%21.2%12.5%10.7%6%2.6%0.78%0.42%0.42%
May 202645.4%21.7%12.2%10.6%6%2.6%0.63%0.42%0.42%
Jun 202641.7%23.9%12%11.7%6.6%2.3%0.85%0.46%0.46%
Jul 202645.8%21.5%11.1%10.8%6.1%2.6%1.2%0.43%0.43%
Aug 202644.5%21.7%10.7%12.8%5.9%2.6%1.1%0.41%0.41%
Sep 202645.4%22.3%11%10.7%6%2.6%1.2%0.43%0.43%

How has the Philips Norelco and Wahl comparison changed over the last 12 months?

3 findings
  • Wahl was ahead of Philips Norelco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Philips Norelco’s share of searches among hair clipper brands worldwide moved from 9.6% to 10.7%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Wahl’s share of searches among hair clipper brands worldwide moved from 21.9% to 22.3%, and its estimated monthly branded searches moved from 138K to 126K.

How did search popularity change for hair clipper brands worldwide in September 2026?

2 changes

  1. In September 2026, Wahl gained share of searches among hair clipper brands worldwide, from 21.7% to 22.3%.

  2. In September 2026, Philips Norelco lost share of searches among hair clipper brands worldwide, from 12.8% to 10.7%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Philips Norelco’s and Wahl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Philips Norelco

1 branded search term

  • philips norelco

Wahl

5 branded search terms

  • hair clipper wahl
  • shaver wahl
  • wahl clippers
  • wahl hair clipper
  • wahl shaver

How the Brand Demand Index is measured

Other head-to-heads among hair clipper brands

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