Brandwave

Tangle Teezer vs Wet Brush:Which is searched more?

In September 2026, Tangle Teezer had more branded searches than Wet Brush among hairbrush brands worldwide. Tangle Teezer had about 368,000 branded searches, while Wet Brush had 90,500. Tangle Teezer made up 47% of all hairbrush brand searches we track, and Wet Brush accounted for 11.6%. These are worldwide searches for English-language branded terms.

Share of searches among hairbrush brands worldwide in September 2026Is Tangle Teezer or Wet Brush more popular in search?
Tangle Teezer47%368K searches
vs
Wet Brush11.6%90.5K searches

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Is Tangle Teezer or Wet Brush more popular in search?

Compare the hairbrush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Tangle Teezer and Wet Brush among hairbrush brands worldwide, by month

Share of searches by month for Tangle Teezer, Wet Brush. The figures are in the table below the chart.

View monthly share of searches table
MonthTangle TeezerRevlonWet BrushOlivia GardenMason PearsonDenman
Oct 202543.6%29.1%13%7.2%3.9%3.2%
Nov 202545.8%25.1%13.8%7.5%5%2.8%
Dec 202540.4%27%14.8%8.1%6.6%3%
Jan 202637.3%30.5%13.6%9.2%6.1%3.4%
Feb 202637.4%30.5%13.7%9.2%5%4.1%
Mar 202640.3%26.9%14.7%9.9%4.4%3.6%
Apr 202641.1%27.4%15%8.3%4.5%3.7%
May 202642.5%28.4%12.8%8.5%4.7%3.1%
Jun 202644.8%24.5%13.5%9%4.9%3.3%
Jul 202641.4%27.6%15.1%8.3%4.5%3.1%
Aug 202645.5%24.9%13.6%9.2%4.1%2.7%
Sep 202647%25.7%11.6%9.5%3.5%2.8%

How has the Tangle Teezer and Wet Brush comparison changed over the last 12 months?

3 findings
  • Tangle Teezer was ahead of Wet Brush in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hairbrush brands worldwide moved from 43.6% to 47%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Wet Brush’s share of searches among hairbrush brands worldwide moved from 13% to 11.6%, and its estimated monthly branded searches moved from 110K to 90.5K.

How did search popularity change for hairbrush brands worldwide in September 2026?

2 changes
  1. In September 2026, Tangle Teezer gained share of searches among hairbrush brands worldwide, from 45.5% to 47%.

  2. In September 2026, Wet Brush lost share of searches among hairbrush brands worldwide, from 13.6% to 11.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tangle Teezer’s and Wet Brush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tangle Teezer

1 branded search term

  • tangle teezer

Wet Brush

1 branded search term

  • wet brush

How the Brand Demand Index is measured

Other head-to-heads among hairbrush brands

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