Bogs vs Hunter:Which is searched more?
In September 2026, Bogs had more branded searches than Hunter among gumboot brands worldwide. Bogs was estimated to have 301K branded searches compared to Hunter’s 60.5K, and held a 56.1% Share of Search versus Hunter’s 11.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bogs or Hunter?
Compare the gumboot and rubber boot brands people wear on farm and in town. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bogs, Hunter. The figures are in the table below the chart.
View monthly share of search table
| Month | Bogs | Muck Boot | Hunter | Boonies |
|---|---|---|---|---|
| Oct 2025 | 57.2% | 25.7% | 9.4% | 7.7% |
| Nov 2025 | 48.5% | 39.7% | 6.5% | 5.3% |
| Dec 2025 | 47.9% | 39.2% | 6.4% | 6.4% |
| Jan 2026 | 54.2% | 29.6% | 8.9% | 7.3% |
| Feb 2026 | 56.1% | 25.1% | 11.3% | 7.5% |
| Mar 2026 | 57.3% | 20.9% | 14.1% | 7.7% |
| Apr 2026 | 58.4% | 17.6% | 14.4% | 9.6% |
| May 2026 | 60% | 18% | 12.1% | 9.9% |
| Jun 2026 | 57.2% | 17.2% | 14.1% | 11.5% |
| Jul 2026 | 59.1% | 14.5% | 14.5% | 11.9% |
| Aug 2026 | 60% | 18% | 12.1% | 9.9% |
| Sep 2026 | 56.1% | 25.1% | 11.3% | 7.5% |
How has the Bogs and Hunter comparison changed over the last 12 months?
3 findings
- Bogs was ahead of Hunter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bogs’ estimated Share of Search among gumboot brands worldwide moved from 57.2% to 56.1%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Hunter’s estimated Share of Search among gumboot brands worldwide moved from 9.4% to 11.3%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for gumboot brands worldwide in September 2026?
2 changes
In September 2026, Bogs lost estimated Share of Search among gumboot brands worldwide, from 60% to 56.1%.
In September 2026, Hunter lost estimated Share of Search among gumboot brands worldwide, from 12.1% to 11.3%.
Other head-to-heads among gumboot brands
How each brand is measured
Brandwave collects information about searches that people make online using Bogs’ and Hunter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.