D'Addario vs Ernie Ball:Which is searched more?
In September 2026, D'Addario had more branded searches than Ernie Ball among guitar string brands worldwide. D'Addario was estimated to have 135K branded searches compared to Ernie Ball’s 33.1K, and held a 74.9% Share of Search versus Ernie Ball’s 18.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, D'Addario or Ernie Ball?
Compare the guitar string brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for D'Addario, Ernie Ball. The figures are in the table below the chart.
View monthly share of search table
| Month | D'Addario | Ernie Ball | Elixir Strings |
|---|---|---|---|
| Oct 2025 | 70.9% | 21.3% | 7.8% |
| Nov 2025 | 69.7% | 20.9% | 9.3% |
| Dec 2025 | 73.8% | 18.1% | 8.1% |
| Jan 2026 | 74.9% | 18.4% | 6.7% |
| Feb 2026 | 77.5% | 15.5% | 7% |
| Mar 2026 | 74.9% | 18.4% | 6.7% |
| Apr 2026 | 74.9% | 18.4% | 6.7% |
| May 2026 | 73.8% | 18.1% | 8.1% |
| Jun 2026 | 74.9% | 18.4% | 6.7% |
| Jul 2026 | 74.9% | 18.4% | 6.7% |
| Aug 2026 | 74.9% | 18.4% | 6.7% |
| Sep 2026 | 74.9% | 18.4% | 6.7% |
How has the D'Addario and Ernie Ball comparison changed over the last 12 months?
3 findings
- D'Addario was ahead of Ernie Ball in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, D'Addario’s estimated Share of Search among guitar string brands worldwide moved from 70.9% to 74.9%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Ernie Ball’s estimated Share of Search among guitar string brands worldwide moved from 21.3% to 18.4%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for guitar string brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Other head-to-heads among guitar string brands
How each brand is measured
Brandwave collects information about searches that people make online using D'Addario’s and Ernie Ball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
D'Addario
1 branded search term
- d'addario
Ernie Ball
1 branded search term
- ernie ball
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.