Brandwave

D'Addario vs Elixir Strings:Which is searched more?

In September 2026, D'Addario had more branded searches than Elixir Strings among guitar string brands worldwide. D'Addario was estimated to have 135K branded searches compared to Elixir Strings’ 12.1K, and held a 74.9% Share of Search versus Elixir Strings’ 6.7%. These are worldwide searches for English-language branded terms.

Share of Search among guitar string brands worldwide in September 2026Which is more popular in search, D'Addario or Elixir Strings?
D'Addario74.9%135K searches
vs
Elixir Strings6.7%12.1K searches
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Which is more popular in search, D'Addario or Elixir Strings?

Compare the guitar string brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

D'Addario and Elixir Strings among guitar string brands worldwide, by month

Share of Search by month for D'Addario, Elixir Strings. The figures are in the table below the chart.

View monthly share of search table
MonthD'AddarioErnie BallElixir Strings
Oct 202570.9%21.3%7.8%
Nov 202569.7%20.9%9.3%
Dec 202573.8%18.1%8.1%
Jan 202674.9%18.4%6.7%
Feb 202677.5%15.5%7%
Mar 202674.9%18.4%6.7%
Apr 202674.9%18.4%6.7%
May 202673.8%18.1%8.1%
Jun 202674.9%18.4%6.7%
Jul 202674.9%18.4%6.7%
Aug 202674.9%18.4%6.7%
Sep 202674.9%18.4%6.7%

How has the D'Addario and Elixir Strings comparison changed over the last 12 months?

  • D'Addario was ahead of Elixir Strings in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, D'Addario’s estimated Share of Search among guitar string brands worldwide moved from 70.9% to 74.9%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Elixir Strings’ estimated Share of Search among guitar string brands worldwide moved from 7.8% to 6.7%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for guitar string brands worldwide in September 2026?

  1. Estimated monthly branded searches for Elixir Strings worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

Other head-to-heads among guitar string brands

How each brand is measured

Brandwave collects information about searches that people make online using D'Addario’s and Elixir Strings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

D'Addario

1 branded search term

  • d'addario

Elixir Strings

1 branded search term

  • elixir strings

How the Brand Demand Index is measured

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