Fender vs Sonos:Which is searched more?
In September 2026, Sonos had more branded searches than Fender among guitar amp brands worldwide. Sonos was estimated to have 865K branded searches compared to Fender’s 831K, and held a 24.8% Share of Search versus Fender’s 23.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fender or Sonos?
Compare the guitar amp brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sonos, Fender. The figures are in the table below the chart.
View monthly share of search table
| Month | Vox | Sonos | Fender | Marshall | Blackstar | JL Audio | Rockford Fosgate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 23.9% | 27.7% | 11.5% | 5% | 2% | 2% |
| Nov 2025 | 32.9% | 28.1% | 22.3% | 9.5% | 4% | 1.6% | 1.6% |
| Dec 2025 | 34.5% | 25.3% | 23.5% | 10.1% | 3.5% | 1.7% | 1.4% |
| Jan 2026 | 31.8% | 22.4% | 26.4% | 10.8% | 4.8% | 1.9% | 1.9% |
| Feb 2026 | 32.3% | 22.6% | 27.3% | 9.2% | 4.9% | 1.9% | 1.9% |
| Mar 2026 | 32.5% | 23% | 26.7% | 9.2% | 4.8% | 1.9% | 1.9% |
| Apr 2026 | 35.1% | 21.3% | 24.4% | 9.9% | 5.1% | 2.1% | 2.1% |
| May 2026 | 32.5% | 23.3% | 26.3% | 9.3% | 4.8% | 1.9% | 1.9% |
| Jun 2026 | 28.7% | 21.4% | 28.4% | 11.9% | 6.1% | 1.7% | 1.7% |
| Jul 2026 | 34.4% | 20.9% | 23.1% | 14% | 4.2% | 1.7% | 1.7% |
| Aug 2026 | 28.9% | 24.9% | 23.7% | 14.6% | 3.7% | 2.1% | 2.1% |
| Sep 2026 | 29.2% | 24.8% | 23.8% | 14.4% | 4.4% | 1.7% | 1.7% |
How has the Fender and Sonos comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Sonos took it in November 2025, Fender took it in January 2026, Sonos took it in August 2026.
- Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar amp brands worldwide moved from 27.7% to 23.8%, and its estimated monthly branded searches moved from 1M to 831K.
- Across the 12 months ending September 2026, Sonos’ estimated Share of Search among guitar amp brands worldwide moved from 23.9% to 24.8%, and its estimated monthly branded searches moved from 874K to 865K.
How did search popularity change for guitar amp brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.
Other head-to-heads among guitar amp brands
How each brand is measured
Brandwave collects information about searches that people make online using Fender’s and Sonos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.