Oxo vs Traeger:Which is searched more?
In September 2026, Oxo had more branded searches than Traeger among grill brush brands worldwide. Oxo was estimated to have 110K branded searches compared to Traeger’s 90.5K, and held an 8.9% Share of Search versus Traeger’s 7.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Oxo or Traeger?
Compare the grill brush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oxo, Traeger. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Cuisinart | Oxo | Napoleon | Pit Boss | Traeger |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.1% | 16.6% | 11.2% | 7.1% | 6.5% | 7.5% |
| Nov 2025 | 46.7% | 18.5% | 10.2% | 6% | 8.4% | 10.2% |
| Dec 2025 | 46% | 20% | 9% | 5.3% | 8.8% | 11% |
| Jan 2026 | 48.9% | 19.4% | 10.7% | 6.3% | 5.9% | 8.7% |
| Feb 2026 | 53.8% | 14.1% | 9.4% | 8.6% | 6.4% | 7.7% |
| Mar 2026 | 56.1% | 11.5% | 6.3% | 13.3% | 6.5% | 6.3% |
| Apr 2026 | 60% | 7.2% | 4.8% | 16.1% | 6% | 5.9% |
| May 2026 | 60.3% | 7.8% | 4.3% | 15.4% | 5.8% | 6.4% |
| Jun 2026 | 55.3% | 8.2% | 5.5% | 15.3% | 7.5% | 8.2% |
| Jul 2026 | 55.7% | 11.1% | 6.1% | 14.2% | 6.8% | 6.1% |
| Aug 2026 | 56.3% | 12.6% | 6.9% | 11.2% | 6% | 6.9% |
| Sep 2026 | 54.2% | 13.3% | 8.9% | 8.8% | 7.4% | 7.3% |
How has the Oxo and Traeger comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Traeger took it in December 2025, Oxo took it in January 2026, Traeger took it in April 2026, Oxo took it in July 2026.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among grill brush brands worldwide moved from 11.2% to 8.9%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Traeger’s estimated Share of Search among grill brush brands worldwide moved from 7.5% to 7.3%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for grill brush brands worldwide in September 2026?
2 changes
In September 2026, Oxo overtook Napoleon to rank 3rd among grill brush brands worldwide, with 8.9% estimated Share of Search.
In September 2026, Pit Boss overtook Traeger to rank 5th among grill brush brands worldwide, with 7.4% estimated Share of Search.
Other head-to-heads among grill brush brands
How each brand is measured
Brandwave collects information about searches that people make online using Oxo’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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