Brandwave

Napoleon vs Pit Boss:Which is searched more?

In September 2026, Napoleon had more branded searches than Pit Boss among grill brush brands worldwide. Napoleon was estimated to have 109K branded searches compared to Pit Boss’ 92.1K, and held an 8.8% Share of Search versus Pit Boss’ 7.4%. These are worldwide searches for English-language branded terms.

Share of Search among grill brush brands worldwide in September 2026Which is more popular in search, Napoleon or Pit Boss?
Napoleon8.8%109K searches
vs
Pit Boss7.4%92.1K searches

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Which is more popular in search, Napoleon or Pit Boss?

Compare the grill brush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Napoleon and Pit Boss among grill brush brands worldwide, by month

Share of Search by month for Napoleon, Pit Boss. The figures are in the table below the chart.

View monthly share of search table
MonthWeberCuisinartOxoNapoleonPit BossTraeger
Oct 202551.1%16.6%11.2%7.1%6.5%7.5%
Nov 202546.7%18.5%10.2%6%8.4%10.2%
Dec 202546%20%9%5.3%8.8%11%
Jan 202648.9%19.4%10.7%6.3%5.9%8.7%
Feb 202653.8%14.1%9.4%8.6%6.4%7.7%
Mar 202656.1%11.5%6.3%13.3%6.5%6.3%
Apr 202660%7.2%4.8%16.1%6%5.9%
May 202660.3%7.8%4.3%15.4%5.8%6.4%
Jun 202655.3%8.2%5.5%15.3%7.5%8.2%
Jul 202655.7%11.1%6.1%14.2%6.8%6.1%
Aug 202656.3%12.6%6.9%11.2%6%6.9%
Sep 202654.2%13.3%8.9%8.8%7.4%7.3%

How has the Napoleon and Pit Boss comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Pit Boss took it in November 2025, Napoleon took it in January 2026.
  • Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among grill brush brands worldwide moved from 7.1% to 8.8%, and its estimated monthly branded searches moved from 86.2K to 109K.
  • Across the 12 months ending September 2026, Pit Boss’ estimated Share of Search among grill brush brands worldwide moved from 6.5% to 7.4%, and its estimated monthly branded searches moved from 78.6K to 92.1K.

How did search popularity change for grill brush brands worldwide in September 2026?

  1. In September 2026, Oxo overtook Napoleon to rank 3rd among grill brush brands worldwide, with 8.9% estimated Share of Search.

  2. In September 2026, Pit Boss overtook Traeger to rank 5th among grill brush brands worldwide, with 7.4% estimated Share of Search.

  3. In September 2026, Napoleon lost estimated Share of Search among grill brush brands worldwide, from 11.2% to 8.8%.

Other head-to-heads among grill brush brands

How each brand is measured

Brandwave collects information about searches that people make online using Napoleon’s and Pit Boss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Napoleon

4 branded search terms

  • napoleon barbecue
  • napoleon bbq
  • napoleon gas grill
  • napoleon grill

Pit Boss

2 branded search terms

  • pit boss
  • pit boss grills

How the Brand Demand Index is measured

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