Brandwave

Circulon vs Tefal:Which is searched more?

In September 2026, Tefal had more branded searches than Circulon among griddle pan brands worldwide. Tefal was estimated to have 500K branded searches compared to Circulon’s 9.9K, and held a 22.2% Share of Search versus Circulon’s 0.44%. These are worldwide searches for English-language branded terms.

Share of Search among griddle pan brands worldwide in September 2026Which is more popular in search, Circulon or Tefal?
Circulon0.44%9.9K searches
vs
Tefal22.2%500K searches

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Which is more popular in search, Circulon or Tefal?

Compare the griddle pan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Circulon and Tefal among griddle pan brands worldwide, by month

Share of Search by month for Tefal, Circulon. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetTefalStaubAll-CladCirculonNinja
Oct 202564.4%21.9%7.1%5.8%0.78%0.02%
Nov 202563.3%22.1%7%7%0.63%0.02%
Dec 202566.4%18.5%7.3%7.3%0.54%0.02%
Jan 202659.7%24.8%8%6.6%0.88%0.02%
Feb 202660.7%25.4%6.7%6.7%0.49%0.02%
Mar 202661.4%25.7%6.8%5.5%0.61%0.02%
Apr 202665.3%22.4%5.9%5.9%0.53%0.01%
May 202662.6%25.6%5.6%5.6%0.51%0.02%
Jun 202661.8%20.7%4.6%12.5%0.41%0.02%
Jul 202668.9%19.3%5.1%6.2%0.46%0.01%
Aug 202665.3%22.4%5.9%5.9%0.53%0.01%
Sep 202666.5%22.2%6%4.9%0.44%0.01%

How has the Circulon and Tefal comparison changed over the last 12 months?

  • Tefal was ahead of Circulon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Circulon’s estimated Share of Search among griddle pan brands worldwide moved from 0.78% to 0.44%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
  • Across the 12 months ending September 2026, Tefal’s estimated Share of Search among griddle pan brands worldwide moved from 21.9% to 22.2%, and its estimated monthly branded searches moved from 511K to 500K.

How did search popularity change for griddle pan brands worldwide in September 2026?

  1. Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

Other head-to-heads among griddle pan brands

How each brand is measured

Brandwave collects information about searches that people make online using Circulon’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Circulon

1 branded search term

  • circulon

Tefal

2 branded search terms

  • tefal
  • tefal ingenio

How the Brand Demand Index is measured

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