Dobbies vs Squire's:Which is searched more?
In September 2026, Squire's had more branded searches than Dobbies among garden centres worldwide. Squire's was estimated to have 148K branded searches compared to Dobbies’ 110K, and held a 21.8% Share of Search versus Dobbies’ 16.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dobbies or Squire's?
Compare the garden centres shoppers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Squire's, Dobbies. The figures are in the table below the chart.
View monthly share of search table
| Month | Blue Diamond | Squire's | Dobbies | Longacres | Notcutts | Oderings | Wyevale |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 21.7% | 24.2% | 4.9% | 3.3% | 1.5% | 0.28% |
| Nov 2025 | 39.6% | 23.8% | 26.5% | 4.4% | 4.4% | 1.1% | 0.25% |
| Dec 2025 | 44.5% | 21.9% | 24.3% | 4% | 4% | 0.98% | 0.29% |
| Jan 2026 | 56.9% | 18.7% | 17% | 3.4% | 2.8% | 0.84% | 0.25% |
| Feb 2026 | 57.3% | 18.9% | 17.1% | 3.5% | 2.3% | 0.69% | 0.2% |
| Mar 2026 | 44.9% | 26.9% | 20.1% | 4% | 3.3% | 0.54% | 0.23% |
| Apr 2026 | 40.2% | 29.4% | 22% | 3.6% | 3.6% | 0.88% | 0.25% |
| May 2026 | 44.5% | 26.6% | 20% | 4% | 4% | 0.53% | 0.29% |
| Jun 2026 | 49.8% | 24.5% | 18.3% | 3.7% | 3% | 0.49% | 0.32% |
| Jul 2026 | 52.3% | 21.1% | 19.2% | 3.9% | 2.6% | 0.63% | 0.34% |
| Aug 2026 | 52.3% | 21% | 19.2% | 3.8% | 2.6% | 0.77% | 0.34% |
| Sep 2026 | 54.3% | 21.8% | 16.2% | 4% | 2.2% | 1.2% | 0.28% |
How has the Dobbies and Squire's comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Squire's took it in January 2026.
- Across the 12 months ending September 2026, Dobbies’ estimated Share of Search among garden centres worldwide moved from 24.2% to 16.2%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 12 months ending September 2026, Squire's’ estimated Share of Search among garden centres worldwide moved from 21.7% to 21.8%, and its estimated monthly branded searches held steady at 148K.
How did search popularity change for garden centres worldwide in September 2026?
2 changes
In September 2026, Squire's gained estimated Share of Search among garden centres worldwide, from 21% to 21.8%.
In September 2026, Dobbies lost estimated Share of Search among garden centres worldwide, from 19.2% to 16.2%.
Other head-to-heads among garden centres
How each brand is measured
Brandwave collects information about searches that people make online using Dobbies’ and Squire's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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