Brandwave

How popular isSquire's in search?

In August 2026, there were an estimated 74K branded searches for Squire's worldwide which held steady over the last 11 months. Squire's holds 26.5% estimated Share of Search among garden centres worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dobbies48.4%
  2. Squire's26.5%
  3. Longacres9.7%
  4. Blue Diamond8%
  5. Notcutts6.5%
  6. Wyevale0.86%
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Which garden centres compete with Squire's?

Squire's against garden centres worldwide, by month

Share of Search by month for Dobbies, Squire's, Longacres, Blue Diamond, Notcutts. The figures are in the table below the chart.

View monthly share of search table
MonthDobbiesSquire'sLongacresBlue DiamondNotcuttsWyevale
Oct 202551.8%23.2%10.4%7%7%0.6%
Nov 202552.6%23.7%8.7%5.8%8.7%0.5%
Dec 202552.6%23.7%8.7%5.8%8.7%0.63%
Jan 202645.9%25.3%9.3%11.3%7.6%0.67%
Feb 202647.6%26.2%9.6%9.6%6.4%0.56%
Mar 202645.9%30.6%9.2%6.2%7.5%0.53%
Apr 202646.7%31.1%7.7%6.3%7.7%0.54%
May 202645.1%30.1%9%6.1%9%0.66%
Jun 202645.7%30.6%9.2%6.1%7.5%0.81%
Jul 202648.4%26.5%9.7%8%6.5%0.86%
Aug 202648.4%26.5%9.7%8%6.5%0.86%
Sep 2026——————

  1. 1.Dobbies

    48.4%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Squire's

    26.5%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Longacres

    9.7%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Blue Diamond

    8%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Notcutts

    6.5%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Wyevale

    0.86%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Squire's and its closest rivals

How has branded search demand for Squire's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Squire's worldwide held steady at 74K.
  • Across the 11 months ending August 2026, Squire's’ estimated Share of Search among garden centres worldwide increased from 23.2% to 26.5%.
  • Across the 11 months ending August 2026, Squire's’ estimated Share of Search among garden centres worldwide peaked at 31.1% in April 2026 and was lowest at 23.2% in October 2025.

How did search popularity change for garden centres worldwide in August 2026?

  1. Estimated monthly branded searches for Wyevale worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

  2. Estimated monthly branded searches for Notcutts worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  3. Estimated monthly branded searches for Dobbies worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  4. Estimated monthly branded searches for Longacres worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How is Squire's measured?

Brandwave collects information about searches that people make online using Squire's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • squires garden

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How the Brand Demand Index is measured

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