Blue Diamond vs Squire's:Which is searched more?
In September 2026, Blue Diamond had more branded searches than Squire's among garden centres worldwide. Blue Diamond was estimated to have 390K branded searches compared to Squire's’ 148K, and held a 55.7% Share of Search versus Squire's’ 21.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blue Diamond or Squire's?
Compare the garden centres shoppers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blue Diamond, Squire's. The figures are in the table below the chart.
View monthly share of search table
| Month | Blue Diamond | Squire's | Dobbies | Longacres | Notcutts | Oderings | Wyevale |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.9% | 21.1% | 23.5% | 4.7% | 3.2% | 1.4% | 0.27% |
| Nov 2025 | 41.4% | 23.2% | 25.7% | 4.2% | 4.2% | 1% | 0.24% |
| Dec 2025 | 46% | 21.3% | 23.7% | 3.9% | 3.9% | 0.95% | 0.28% |
| Jan 2026 | 58.7% | 18% | 16.3% | 3.3% | 2.7% | 0.8% | 0.24% |
| Feb 2026 | 58.8% | 18.2% | 16.6% | 3.3% | 2.2% | 0.66% | 0.2% |
| Mar 2026 | 46.4% | 26.1% | 19.6% | 3.9% | 3.2% | 0.52% | 0.23% |
| Apr 2026 | 41.9% | 28.5% | 21.4% | 3.5% | 3.5% | 0.86% | 0.25% |
| May 2026 | 46% | 25.9% | 19.5% | 3.9% | 3.9% | 0.52% | 0.28% |
| Jun 2026 | 51% | 23.9% | 17.8% | 3.6% | 2.9% | 0.48% | 0.32% |
| Jul 2026 | 53.8% | 20.4% | 18.6% | 3.7% | 2.5% | 0.61% | 0.33% |
| Aug 2026 | 53.7% | 20.4% | 18.6% | 3.7% | 2.5% | 0.74% | 0.33% |
| Sep 2026 | 55.7% | 21.1% | 15.7% | 3.9% | 2.1% | 1.2% | 0.27% |
How has the Blue Diamond and Squire's comparison changed over the last 12 months?
3 findings
- Blue Diamond was ahead of Squire's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blue Diamond’s estimated Share of Search among garden centres worldwide moved from 45.9% to 55.7%, and its estimated monthly branded searches moved from 323K to 390K.
- Across the 12 months ending September 2026, Squire's’ estimated Share of Search among garden centres worldwide held steady at 21.1%, and its estimated monthly branded searches held steady at 148K.
How did search popularity change for garden centres worldwide in September 2026?
2 changes
In September 2026, Blue Diamond gained estimated Share of Search among garden centres worldwide, from 53.7% to 55.7%.
In September 2026, Squire's gained estimated Share of Search among garden centres worldwide, from 20.4% to 21.1%.
Other head-to-heads among garden centres
How each brand is measured
Brandwave collects information about searches that people make online using Blue Diamond’s and Squire's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Diamond
2 branded search terms
- blue diamond
- blue diamond almonds
Squire's
3 branded search terms
- squire s
- squires garden
- squires garden centre
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