Fiverr vs Upwork:Which is more popular?
In September 2026, Fiverr had more branded searches than Upwork among freelance marketplaces worldwide. Fiverr had about 3.4 million branded searches, while Upwork had 2.7 million. Fiverr made up 51.7% of all freelance marketplace searches we track, and Upwork accounted for 42.3%. When we asked ChatGPT and Google AI Overviews about freelance marketplaces, both Fiverr and Upwork appeared in all four answers. Upwork was mentioned before Fiverr in every answer.
Who do people search for more?
Fiverr, about 22% more searches than Upwork
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Upwork, named ahead of Fiverr in every answer
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Top freelance marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Fiverr and Upwork showed up in all four answers. Upwork was listed before Fiverr in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Upwork1st
- Fiverr2nd
Contra3rd
Toptal4th
Freelancer5th
99designs6th
PeoplePerHour7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fiverr4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Upwork4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Toptal4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Freelancer4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Contra4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- 99designs3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- PeoplePerHour1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about freelance marketplaces
4 answers
Asked ChatGPT
“Which freelance marketplace should I use?”
Asked ChatGPT
“What are the best freelance marketplaces?”
Asked ChatGPT
“What's the best freelance marketplace for a skilled freelance designer?”
Searched Google, AI Overview
“freelance marketplaces”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“top freelance platforms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Fiverr or Upwork more popular in search?
This chart shows how often people search Google for Fiverr and Upwork by name. Each line represents a brand's share of searches for all seven freelance marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for Fiverr, Upwork. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fiverr | Upwork | PeoplePerHour | Toptal | Freelancer | 99designs | Contra |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.3% | 33% | 2.4% | 2% | 1.2% | 0.89% | 0.1% |
| Nov 2025 | 60.8% | 33.3% | 2% | 1.6% | 1.2% | 0.9% | 0.1% |
| Dec 2025 | 56.2% | 37.6% | 2.3% | 1.9% | 1.2% | 0.83% | 0.09% |
| Jan 2026 | 56.2% | 37.6% | 2.3% | 1.9% | 1.2% | 0.83% | 0.07% |
| Feb 2026 | 56.1% | 37.6% | 2.3% | 1.9% | 1.2% | 1% | 0.07% |
| Mar 2026 | 56.6% | 37.9% | 1.9% | 1.9% | 1% | 0.68% | 0.09% |
| Apr 2026 | 56.5% | 37.9% | 2.3% | 1.5% | 1% | 0.68% | 0.11% |
| May 2026 | 55.9% | 37.5% | 2.7% | 1.8% | 1.1% | 0.83% | 0.14% |
| Jun 2026 | 56.1% | 37.6% | 2.3% | 1.9% | 1.2% | 0.83% | 0.17% |
| Jul 2026 | 56.2% | 37.6% | 2.3% | 1.9% | 1.2% | 0.68% | 0.17% |
| Aug 2026 | 56.2% | 37.6% | 2.3% | 1.9% | 1.2% | 0.68% | 0.17% |
| Sep 2026 | 51.7% | 42.3% | 2.1% | 1.7% | 1.3% | 0.76% | 0.19% |
How has the Fiverr and Upwork comparison changed over the last 12 months?
3 findings
- Fiverr was ahead of Upwork in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fiverr’s share of searches among freelance marketplaces worldwide moved from 60.3% to 51.7%, and its estimated monthly branded searches moved from 5M to 3.4M.
- Across the 12 months ending September 2026, Upwork’s share of searches among freelance marketplaces worldwide moved from 33% to 42.3%, and its estimated monthly branded searches held steady at 2.7M.
How did search popularity change for freelance marketplaces worldwide in September 2026?
2 changes
In September 2026, Upwork gained share of searches among freelance marketplaces worldwide, from 37.6% to 42.3%.
In September 2026, Fiverr lost share of searches among freelance marketplaces worldwide, from 56.2% to 51.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fiverr’s and Upwork’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among freelance marketplaces
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