New Balance vs Puma:Which is more popular by branded search?
In August 2026, New Balance had more branded searches than Puma among football boot brands worldwide. New Balance was estimated to have 13.6M branded searches compared to Puma’s 9.1M, and held a 21% Share of Search versus Puma’s 14.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, New Balance or Puma?
Compare the football boot brands players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for New Balance, Puma. The figures are in the table below the chart.
View monthly share of search table
| Month | Adidas | Nike | New Balance | Puma | Mizuno |
|---|---|---|---|---|---|
| Oct 2025 | 28% | 34.4% | 22.9% | 12.6% | 2.1% |
| Nov 2025 | 30.3% | 37% | 20.2% | 11.1% | 1.5% |
| Dec 2025 | 30.2% | 36.8% | 20.1% | 11.1% | 1.8% |
| Jan 2026 | 27.1% | 40.6% | 18.1% | 12.2% | 2% |
| Feb 2026 | 29.3% | 36.1% | 19.6% | 13.2% | 1.8% |
| Mar 2026 | 29.5% | 36% | 19.6% | 13.2% | 1.8% |
| Apr 2026 | 27.3% | 33.6% | 22.4% | 15% | 1.6% |
| May 2026 | 30.6% | 30.6% | 16.6% | 20.4% | 1.8% |
| Jun 2026 | 33.8% | 33.8% | 18.4% | 12.4% | 1.7% |
| Jul 2026 | 33.8% | 33.8% | 18.4% | 12.4% | 1.7% |
| Aug 2026 | 31.5% | 31.5% | 21% | 14.1% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the New Balance and Puma comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Puma took it in May 2026, New Balance took it in June 2026.
- Across the 11 months ending August 2026, New Balance’s estimated Share of Search among football boot brands worldwide moved from 22.9% to 21%, and its estimated monthly branded searches held steady at 13.6M.
- Across the 11 months ending August 2026, Puma’s estimated Share of Search among football boot brands worldwide moved from 12.6% to 14.1%, and its estimated monthly branded searches moved from 7.5M to 9.1M.
How did search popularity change for football boot brands worldwide in August 2026?
2 changes
In August 2026, New Balance gained estimated Share of Search among football boot brands worldwide, from 18.4% to 21%.
In August 2026, Puma gained estimated Share of Search among football boot brands worldwide, from 12.4% to 14.1%.
How each brand is measured
Brandwave collects information about searches that people make online using New Balance’s and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
New Balance
1 branded search term
- new balance
Puma
1 branded search term
- puma
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.