BaByliss vs CHI:Which is searched more?
In September 2026, BaByliss had more branded searches than CHI among flat iron brands worldwide. BaByliss was estimated to have 616K branded searches compared to CHI’s 2.4K, and held a 10.9% Share of Search versus CHI’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BaByliss or CHI?
Compare the flat iron brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BaByliss, CHI. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | BaByliss | T3 | Remington | GHD | CHI |
|---|---|---|---|---|---|---|
| Oct 2025 | 88.7% | 10.8% | 0.26% | 0.1% | 0.08% | 0.05% |
| Nov 2025 | 88.8% | 10.8% | 0.26% | 0.08% | 0.05% | 0.04% |
| Dec 2025 | 86.4% | 12.9% | 0.47% | 0.11% | 0.05% | 0.04% |
| Jan 2026 | 88.5% | 10.9% | 0.32% | 0.12% | 0.08% | 0.05% |
| Feb 2026 | 88.5% | 10.9% | 0.32% | 0.12% | 0.1% | 0.05% |
| Mar 2026 | 86.5% | 12.9% | 0.31% | 0.11% | 0.09% | 0.06% |
| Apr 2026 | 86.6% | 12.8% | 0.31% | 0.17% | 0.09% | 0.06% |
| May 2026 | 86.6% | 12.8% | 0.31% | 0.09% | 0.09% | 0.05% |
| Jun 2026 | 86.8% | 12.7% | 0.26% | 0.11% | 0.09% | 0.05% |
| Jul 2026 | 84.2% | 15.2% | 0.37% | 0.11% | 0.09% | 0.06% |
| Aug 2026 | 86.5% | 12.9% | 0.31% | 0.11% | 0.09% | 0.05% |
| Sep 2026 | 88.6% | 10.9% | 0.26% | 0.12% | 0.08% | 0.04% |
How has the BaByliss and CHI comparison changed over the last 12 months?
3 findings
- BaByliss was ahead of CHI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BaByliss’ estimated Share of Search among flat iron brands worldwide moved from 10.8% to 10.9%, and its estimated monthly branded searches moved from 610K to 616K.
- Across the 12 months ending September 2026, CHI’s estimated Share of Search among flat iron brands worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for flat iron brands worldwide in September 2026?
2 changes
In September 2026, BaByliss lost estimated Share of Search among flat iron brands worldwide, from 12.9% to 10.9%.
Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
Other head-to-heads among flat iron brands
How each brand is measured
Brandwave collects information about searches that people make online using BaByliss’ and CHI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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