Kingston vs SanDisk:Which is searched more?
In September 2026, SanDisk had more branded searches than Kingston among flash drive brands worldwide. SanDisk was estimated to have 550K branded searches compared to Kingston’s 8.1K, and held an 82.2% Share of Search versus Kingston’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kingston or SanDisk?
Compare the flash drive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SanDisk, Kingston. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung | Kingston | Lexar |
|---|---|---|---|---|
| Oct 2025 | 75.3% | 22.5% | 2% | 0.15% |
| Nov 2025 | 75.2% | 22.6% | 2% | 0.17% |
| Dec 2025 | 73.4% | 22% | 4.4% | 0.18% |
| Jan 2026 | 84.3% | 13.8% | 1.9% | 0.11% |
| Feb 2026 | 78.8% | 19.3% | 1.7% | 0.13% |
| Mar 2026 | 75.6% | 22.7% | 1.7% | 0.12% |
| Apr 2026 | 82.2% | 16.4% | 1.2% | 0.13% |
| May 2026 | 87.4% | 11.7% | 0.86% | 0.09% |
| Jun 2026 | 85% | 13.9% | 1% | 0.09% |
| Jul 2026 | 82.4% | 16.5% | 0.99% | 0.09% |
| Aug 2026 | 82.4% | 16.5% | 0.99% | 0.12% |
| Sep 2026 | 82.2% | 16.4% | 1.2% | 0.15% |
How has the Kingston and SanDisk comparison changed over the last 12 months?
3 findings
- SanDisk was ahead of Kingston in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kingston’s estimated Share of Search among flash drive brands worldwide moved from 2% to 1.2%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, SanDisk’s estimated Share of Search among flash drive brands worldwide moved from 75.3% to 82.2%, and its estimated monthly branded searches moved from 368K to 550K.
How did search popularity change for flash drive brands worldwide in September 2026?
2 changes
SanDisk’s estimated Share of Search among flash drive brands worldwide has lost ground for 3 months in a row, from 85% to 82.2% in September 2026.
Estimated monthly branded searches for Kingston worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Other head-to-heads among flash drive brands
How each brand is measured
Brandwave collects information about searches that people make online using Kingston’s and SanDisk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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