Samsung vs SanDisk:Which is searched more?
In September 2026, SanDisk had more branded searches than Samsung among flash drive brands worldwide. SanDisk was estimated to have 550K branded searches compared to Samsung’s 352K, and held a 60.4% Share of Search versus Samsung’s 38.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Samsung or SanDisk?
Compare the flash drive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SanDisk, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung | Kingston | Lexar |
|---|---|---|---|---|
| Oct 2025 | 44.3% | 54.4% | 1.2% | 0.09% |
| Nov 2025 | 50.4% | 48.2% | 1.4% | 0.11% |
| Dec 2025 | 46.7% | 50.3% | 2.8% | 0.11% |
| Jan 2026 | 62% | 36.5% | 1.4% | 0.08% |
| Feb 2026 | 58.5% | 40.1% | 1.3% | 0.09% |
| Mar 2026 | 53.8% | 45% | 1.2% | 0.09% |
| Apr 2026 | 60.4% | 38.6% | 0.89% | 0.1% |
| May 2026 | 69.5% | 29.7% | 0.68% | 0.07% |
| Jun 2026 | 65.1% | 34% | 0.78% | 0.07% |
| Jul 2026 | 63.6% | 35.6% | 0.77% | 0.07% |
| Aug 2026 | 61% | 38.2% | 0.73% | 0.09% |
| Sep 2026 | 60.4% | 38.6% | 0.89% | 0.11% |
How has the Samsung and SanDisk comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: SanDisk took it in November 2025, Samsung took it in December 2025, SanDisk took it in January 2026.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among flash drive brands worldwide moved from 54.4% to 38.6%, and its estimated monthly branded searches moved from 452K to 352K.
- Across the 12 months ending September 2026, SanDisk’s estimated Share of Search among flash drive brands worldwide moved from 44.3% to 60.4%, and its estimated monthly branded searches moved from 368K to 550K.
How did search popularity change for flash drive brands worldwide in September 2026?
2 changes
In September 2026, SanDisk lost estimated Share of Search among flash drive brands worldwide, from 61% to 60.4%.
Samsung’s estimated Share of Search among flash drive brands worldwide has gained ground for 3 months in a row, from 34% to 38.6% in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Samsung’s and SanDisk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.